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Introduction

Incentivize Incentivise customers to make additional purchases by offering promotions (ex. Free shipping) based on cart value or content.

Expert Tips and Advices

 

 

Example

 

Customers love Free Shipping. 93% of shoppers take action to qualify for Free Shipping, and the leading action to take is adding item to a cart. Increase average order value by offering your shoppers Free Shipping option based on their cart value.



Example

One way to increase average order value is to encourage shoppers to complete basket value to the desired amount to qualify for a discount or offer. 




How To Create This Playbook

Create a Custom Rule

Create a rule to show pop-up offers to complete the basket value to the desired amount. discount offer to visitors with cart value less than 100.

  1. Go to Target > Custom Rules > New Custom Rule

  2. Enter a Title (name) for your custom rule.

  3. From the Criteria List, select the   

    1. Visitor -
    activate the rule if the total amount of products in the basket is less than 100.  
    Choose;
    1.  define the visitor that you will show the pop-up to, Basket Amount - Less Than
    -
    1. 100 
    Note

    Your currency will apply


  4. Save your changes.
                


Create a Targeting Action

  1. Go to Target > Targeting Actions > New Targeting Action

  2. Enter a Title (name) for your targeting action.

  3. Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.

  4. Select "Show Lightbox" for the Type.


  5. You have different options to add Content to your Lightbox:

    • Simply Copy and Paste your own Lightbox HTML to the Content area. 
      OR
    • Select from the built-in Templates and update content with the Design HTML option.

     


  6. Select a Date Range for the banner to display.

  7. Find and select the Custom Rule you have created above from the Target Rules list.

  8. Save your changes.

 

 

 





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Track and Measure Performance