Introduction
Create a Targeting Action using a Custom Rule
Go to Target > Targeting Actions > New Targeting Action.Enter a Title (name) for your targeting action.
Type '*' in the "Pages to be Applied" field to enable this pages on all pages across your entire site.
You have different options to add Content to your Lightbox:
OR
Track and Measure Performance
Since the goal of this campaign is to register your unknown visitors for email, success is measured by the number of people who submit their email addresses. You can also get more detailed view in the performance of this pop-up by selecting "Set Tracking Parameter".