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There are two steps for using RMC Geofencing:

  1. Setup Geofence - Draw a virtual perimeter around a real-world physical location that you would like to target.

  2. Create Geofencing Notification - Target your app users with relevant and engaging push notifications as they enter, exit or dwell within a predefined geofence.

 

Warning

In order for RMC to trigger notifications based on geofence data, your app must receive permission to collect background location from the user and must be configured to work with the RMC platform. For more details, see the RMC Developer's Guide (iOS and Android). Geofences is available for RMC iOS and Android SDK's latest versions.

 

 

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Setup Geofence
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  1.  Click Target in the top navigation menu, select Geofences from the left panel and click New Definition to create a new Geofence. 

 

Info

When you are adding a Geofence for the first time, you will see a pop-up as shown below. Click Allow to share your location with the RMC platform.

 

 

2.  Enter a Description for the new Geofence, click the Geofence icon located on the map, choose the location you would like to target, drag pointer to determine the Radius and click Save.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Import Geofences

In the Geofences management panel, you can view and search your previously created Geofences as well as create and import more Geofences.



You can import Geofences via a CSV file for easy bulk upload of data. Here's a breakdown of the information needed on the CSV:

FieldDescription 
DescriptionThe name of the location

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Latitude and LongitudeThe geographic coordinates for the geofence, formatted as decimal degrees.

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RadiusThe geofence's radius in meters.

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Info

Once you have successfully uploaded your Geofences, you can select New Targeting Action to Create your Geofencing Notifications.

 

 

Create Geofencing Notification 
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  1. Go to Targeting Actions and click New Targeting Action to create a new Geofencing Notification.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.  Enter a Title (name) for your Targeting Action, put a single star (*) in the Pages to be Applied field to prevent page limitations when the action is triggered, choose Geofence as the Type of targeting action.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3.  Fill out the Properties section. Here is a breakdown of the information needed on the Properties section:

FieldDescription 
PlatformsChoose the mobile platform (iOS or Android). You can select multiple platforms by clicking ctrl+shift.

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Message TypeSelect the type of message (Image or Text).

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Message TextMessage content for the push notifications. Geofencing notifications are most effective if you choose your words carefully to motivate user action.

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Target URLAdd a Target URL to your push notifications to redirect your app users to a given website or landing page.

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Campaign Tracking ParametersCampaign tracking in RMC lets you track how efficient your marketing campaign is bringing visitors to your website (visits, page views, etc.), how well these visitors convert and how much revenue they generate.

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GeofencesChoose from the previously created Geofences to determine the physical location you would like to target. You can send the same message to multiple locations. Click ctrl+shift to select multiple Geofences.

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Trigger Event

Geofencing notifications are only displayed when an app user triggers a specific geofence. If users don't trigger a particular geofence while the campaign runs, they will not receive the message. The different trigger options are:

  • Trigger on Enter: The notification will be sent immediately when a user goes within the geofence's radius.

  • Trigger on Exit: The notification will be sent immediately when a user leaves the geofence's radius.

  • Dwell: This option allows you to send the notification when a user has been in the geofence for a specified amount of time. For dwelling notifications an amount of time must be specified that a user must remain in the geofence before receiving the notification.

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Open Testing Form 

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Set Tracking Parameter 

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Valid From

Select the start date and time of your new campaign.

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Valid ThroughSelect the end date and time of your new campaign.

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Capping Type 

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Logic operator between rulesYou can choose whether all behavioral conditions (Target Rules) must be met (AND) or at least one of the selected conditions (Rules) must be met (OR).

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Target Rules 

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4. Click Save to record the changes.