You can find the following topics on this page:
...
- Browse abandonment campaigns – Send known visitors who browse without adding anything in their cart an email to bring them back to your site to incentivise them to make a purchase. Recommend products and categories based on each visitors individual browsing history, and show recently viewed items (product or category) to motivate additional purchases.
- Cart abandonment campaigns – Encourage would-be customers to complete their purchase when they leave items in their shopping cart. Automatically send known visitors an email that includes the items they selected onsite and also recommend related items based on their selection to inspire further shopping.
- Post-purchase campaigns – Post-purchase emails provide a strong cross-sell opportunity. Include product recommendations triggered by the customer's purchase history to increase customer lifetime value.
- Replenishment campaigns – Trigger personalised replenishment emails based on each individual customer's purchasing cycle, and remind customers to repurchase products just before they run out, automatically. Increase customer lifetime value and increase your customer retention rates.
For more information about these campaigns and to view more out of the box lifecycle campaigns, see Email Playbooks.
...
- Advanced onsite tracking and powerful recommendation engine
Recommend's advanced onsite behavioural tracking capabilities allows marketers to capture both anonymous and known behavioural data including page views, add-to-cart events and search queries. Our powerful machine learning software processes millions of customer interactions with thousands of products in real-time, giving up-to-date product and content recommendations to each individual user. - Understanding the customer lifecycle
Easy to use, flexible and reliable
RMC contains one of the industry's most advanced library of built-in recommendation models. Each Recommend model is designed specifically for its respective stage of the customer lifecycle (research and discovery, conversion, growth and win-back) and can be easily adjusted to meet your specific business goals. - Coordinated cross channel communication
RMC coordinates personalised messaging, content and campaigns across online and offline channels, allowing marketers to deliver consistent communications no matter when or where a customer engages with the brand. By merging and unifying cross channel behavioural and customer data, RMC gives marketers the certainty that they are delivering the right message to each person. - Single platform to orchestrate customer experiences and messaging
Unify and leverage data from disparate sources, create precisely targeted audiences, and empower your customers to determine their own next experience by interacting with them in near real-time across channels. RMC empowers marketing teams with all the tools they need to deliver the relevant, engaging experiences their customers demand across channels, devices and lifecycles.
...