You can find the following topics on this page:
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- Browse abandonment campaigns – Send known visitors who browse without adding anything in their cart an email to bring them back to your site to incentivise them to make a purchase. Recommend products and categories based on each visitors individual browsing history, and show recently viewed items (product or category) to motivate additional purchases.
- Cart abandonment campaigns – Encourage would-be customers to complete their purchase when they leave items in their shopping cart. Automatically send known visitors an email that includes the items they selected onsite and also recommend related items based on their selection to inspire further shopping.
- Post-purchase campaigns – Post-purchase emails provide a strong cross-sell opportunity. Include product recommendations triggered by the customer's purchase history to increase customer lifetime value.
- Replenishment campaigns – Trigger personalised replenishment emails based on each individual customer's purchasing cycle, and and automatically remind customers them to repurchase products just before they run out, automatically. Increase customer lifetime value and increase your customer retention rates.
For more information about these campaigns and to view more out of the box lifecycle campaigns, see Email Playbooks.
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