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Recommend comes with built-in capabilities for web personalisation, email execution and can trigger Facebook advertising, mobile, and offline campaigns.
What is Playbooks?
RMC Recommend includes an extensive library containing prepackaged set of rules, configurations and self learning algorithms to execute relevant and automated cross channel campaigns right out of the box. You can still create custom recommendations, but Playbooks contains many of the most common configurations, pre-built to simplify the process. Playbooks also allows you to easily adjust the rules and priorities to meet your specific business and merchandising rules.
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- Browse abandonment campaigns – Send known visitors who browse without adding anything in their cart an email to bring them back to your site to incentivise them to make a purchase. Recommend products and categories based on each visitors individual browsing history, and show recently viewed items (product or category) to motivate additional purchases.
- Cart abandonment campaigns – Encourage would-be customers to complete their purchase when they leave items in their shopping cart. Automatically send known visitors an email that includes the items they selected onsite and also recommend related items based on their selection to inspire further shopping.
- Post-purchase campaigns – Post-purchase emails provide a strong cross-sell opportunity. Include product recommendations triggered by the customer's purchase history to increase customer lifetime value.
- Replenishment campaigns – Trigger personalised replenishment emails based on each individual customer's purchasing cycle, and remind customers to repurchase products just before they run out, automatically. Increase customer lifetime value and increase your customer retention rates.
For more information about these campaigns and to view more out of the box lifecycle campaigns, see Email Playbooks.
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