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Segment Date Range Determination
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Segment Dimensioning
When creating a segment; The dimensions to create the segment from the Select Dimension field are selected and determined by the mass visitors to be included in the segment using rmc analytical data.
Segment sizes;
- Visitor - the actions taken by the visitors on the site and their features,
- Events - actions taken on the site,
- Visit Segments - custom-defined visit-based segments
in 3 different ways.
Visitor
Visitors on the site; their first visit to the site, the number of pages they viewed, the amount of products they put in the basket, age, gender, demographic characteristics of visits, the behavior on the site and provides a variety of features according to a variety of different features.
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When creating visitor-based dimensions, in the Select Dimensions area, the value to be included in the segment under the Visitor header is selected and a value is entered with the help of a matching operator. |
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Events
Provides segment creation according to the actions taken on the site.
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When selecting Event based sizes, in the Select Dimensions area, selecting Event; The properties of the action are defined by entering the value with the help of the matching operator. |
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INCLUDE;should be selected when asked to include the event-based dimension defined in the segment. EXCLUDE must be selected when it is requested to exclude from the event-based dimension segment. |
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Visit Segments
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Visit Segments; specially defined visit-based dimensions. Please contact the support team for identification. |
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Matching Operators
When creating segment sizes; the desired value is defined by pairing operators. The following lists the matching operators that the dimensions can take.
Aritmetik Operatörler | Semantik Operatörler |
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Create Segment with Specified Dimensions
AND (all) and OR (any) operators using the dimensions created by associating; multiple sizes can be included in the segment.
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AND / OR Logic Elements
There are two basic rules that must be taken into account when including the dimensions by associating them with each other:
- AND logic operator; It should be used when it is desired to provide all the conditions defined for the desired dimensions.
- OR logic operator; It should be used when it is desired to provide any conditions defined for the desired dimensions.
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- Dimension1: A set of values that the first dimension created for the segment. - Dimension2: A set of values that the second dimension created for the segment. - Dimension1 AND Dimenson2: A set of values that the two dimensions intersect with the AND operator. - Dimension1 OR Dimension2: A set of values owned by the two dimensions combined with the OR operator. |
Validation and Implementation
Once the segment dimensions have been created, they can be tested and started with the help of the buttons described below.
- : It is used to forward the file containing the segment data to the Datawarehouse module.
- : Included in segment segment; anonymous and known visitors are used to download .txt or .csv format according to keyid values. The information in the Data Templates section is how the data file should be configured.
- : It is used to display the number of Anonymous Visitor and Familiar Visitor visitors included in the segment.
- : Used to save the segment mass with a different name when changes are made.
- : The generated segment is used to save the data.
Parent Topic: Segment