New Segment

Steps of Creating Segment

Select Date Range field is determined to be part of the time to be included in the segment and it is decided to be based on visitor-based (visitor-based) or visit-based.
The dimension is determined for the segment to be created from the Select Dimension field.
If you want to create a segment with more than one dimension; AND can be included in multiple dimension segments using OR operators.

Segment Date Range Determination

Using the RMC Analytical data, the date range of the audience to be included in the segment to be created from the visitors is determined.
Example for Date Range
You can choose between existing date ranges such as Last 3 Hours, Today, This Week, Last 180 Days; You can customize the date range using Last X Days, Before X Days Ago, and Custom Dates.
The name for the segment to be created is the entered field.
If the segment to be created is also to be used in the Target module, the Use in Realtime option should be selected.
It is the area where the segment to be created should be Visitor Based or Visit Based.

Segment Dimensioning

When creating a segment; The dimensions to create the segment from the Select Dimension field are selected and determined by the mass visitors to be included in the segment using rmc analytical data.

Segment sizes;

Visitor - the actions taken by the visitors on the site and their features,
Events - actions taken on the site,
Visit Segments - custom-defined visit-based segments

in 3 different ways.

Visitor

Visitors on the site; their first visit to the site, the number of pages they viewed, the amount of products they put in the basket, age, gender, demographic characteristics of visits, the behavior on the site and provides a variety of features according to a variety of different features.

When creating visitor-based dimensions, in the Select Dimensions area, the value to be included in the segment under the Visitor header is selected and a value is entered with the help of a matching operator.

Definition of Visitor Dimension Metrics

New Visitor: It is selected when the visitor is asked to be included in the segment with his first visit to the site.
Campaign Name: It is selected when the visitor is requested to join the site from a specific campaign and be included in the segment.
Campaign Source: It is selected when the visitor is requested to be included on the site with the campaign-source analytic parameter.
CampaignMedium: It is selected when the visitor is asked to join the site with the campaign-medium analytical parameter and is included in the segment.
Organic Keyword: It is selected when the visitor is asked to join the site with organic search and be included in the segment.
PPC Keyword: The ppc (pay-per-click) - pay per click - search is selected when the site is requested to be included in the segment.
Duration(Sec): It is selected when the visitor is asked to be included in the segment with the number of seconds spent on the site.
Page View: It is selected when prompted to include in the segment by the number of pages the visitor viewed on the site.
Browser: It is selected when prompted to include in the segment according to the visitor's browser.
Country: It is selected when the visitor is asked to be included in the segment according to the country where he / she was visiting.
City:It is selected when the visitor is asked to be included in the segment according to the city where he / she was visiting.
Visit Start Time: It is selected when the visitor is asked to be included in the segment according to the time on the site he begins to visit.
Visit Count: It is selected when the visitor is asked to be included in the segment according to the amount of his visits to the site.
First Visit Time: It is selected when the visitor is asked to be included in the segment by the time of his first visit to the site.
Last Visit Time: It is selected when the visitor is asked to be included in the segment by his last visit to the site.
Device Name: It is selected when the visitor is asked to include in the segment according to the device name used during his / her visit on the site.
Visit Day: It is selected when the visitor is asked to be included in the segment according to his / her visit days.
Visit Hour: It is selected when the visitor is asked to be included in the segment according to the hours he made on the site.
Referrer: It is selected when the visitor is asked to include it in the segment according to the http-referer value it has during the visit on the site.
Entry Page: It is selected when the visitor is asked to be included in the segment according to the page on which he started his visit on the site.
Exit Page: It is selected when the visitor is asked to be included in the segment according to the page he has terminated his visit on the site.
Bounce: Visitors who view a single page and leave the site are selected when asked to be included in the segment.

Revenue: It is selected when the visitor is asked to be included in the segment according to their returns on the site.
Platform: It is selected when the visitor is asked to be included in the segment according to the platform he used during his visit.
OS: It is selected when the visitor is asked to include it in the segment according to the operating system used during the visit.
Flash Version: It is selected when the visitor is asked to be included in the segment according to the flash version of the browser he used during his visit.
Java Support: It is selected when the visitor is asked to include it in the segment according to the java support that the browser it uses during the visit.
External Visitor ID: It is selected when the visitor is asked to include it in the segment according to the External Visitor ID - known user ID.
Cookie ID: It is selected when the visitor is asked to include it in the segment according to the Cookie ID value. For an answer to the question of how to access Cookie ID, you can check here.
Location: It is selected when the visitor is asked to include in the segment according to the location information during the visit.
ISP: It is selected when the visitor is asked to be included in the segment according to the internet service provider.
Gender: It is selected when asked to include in the segment by visitor's gender.
Age: It is selected when asked to include in the segment according to the age of the visitor.
Order Amount: It is selected when the visitor is asked to include in the segment according to the final order quantity.
Total Order Amount: It is selected when the visitor is asked to include in the segment according to the total amount of the order.
Basket Amount: It is selected when the visitor is asked to be included in the segment according to the amount in the shopping basket.
Sms Enabled: The visitor is selected when asked to include in the segment according to the approval of the SMS Marketing Permit.
E-Mail Enabled: It is selected when the visitor is requested to be included in the segment according to the email marketing permission approval.
Last Viewed Category: It is selected when the visitor is asked to be included in the segment according to the category it was last viewed.
is Birthday: It is selected when the visitor is asked to include in the segment according to the birthday during his / her visit to the site.
Persona: It is selected when the visitor is requested to be included in the segment according to the Persona criteria.

Events

Provides segment creation according to the actions taken on the site.

When selecting Event based sizes, in the Select Dimensions area, selecting Event; The properties of the action are defined by entering the value with the help of the matching operator.

INCLUDE;should be selected when asked to include the event-based dimension defined in the segment. EXCLUDE must be selected when it is requested to exclude from the event-based dimension segment.

Event Type: The type of Action to be included in the segment is selected.
Event Name: The value is entered when pairing with the name of the action to be included in the segment.
Event Title: When the event title field of the action to be included in the segment is requested, the value is entered.
Event Category: The action to be included in the segment; When the site is requested to be paired with the category it is performed on, the category is selected from this field.
In order to view the category information, Product Integration steps must be completed first.
Event Time: The action to be included in the segment; the value is entered when requested to be paired according to the time.
Event Num1: The action to be included in the segment; The value is entered when you request pairing with the Num 1 parameter sent by Offline Data Integration.
Event Num2: The action to be included in the segment; The value is entered when the pairing with Num 2 parameter sent by Offline Data Integration is requested.
Event Attribute 1- 10: When you want to pair with 10 Attribute Parameters sent by Product Integration and Offline Data Integration, value is entered by using the Add Attribute button.
- Attr: Pairing is the field where the desired parameter is selected.
- Condition: This is the area where the Pairing Operator is determined.
- Value: The value for the pairing is the entered field.

Visit Segments

Visit Segments; specially defined visit-based dimensions. Please contact the support team for identification.

Matching Operators

When creating segment sizes; the desired value is defined by pairing operators. The following lists the matching operators that the dimensions can take.

Aritmetik Operatörler

Semantik Operatörler

- Less than: Values smaller than the value to be defined are included in the segment.
- Less than or equal to: Values smaller than or equal to the value to be defined are included in the segment.
- Equal to: Equivalents to be defined are included in the segment.
- Not equal to: Values different from the value to be defined are included in the segment.
- Grater than or equal to: Equivalents greater than or greater than the value to be defined are included in the segment.
- Greater than: Values greater than the value to be defined are included in the segment.
- Between: Values between the values to be defined are included in the segment.
- Equals to Null: Values equal to zero are included in the segment.
- Not equals to Null: Non-zero values are included in the segment.

Matches exactly: Values that exactly match the value to be defined are included in the segment.
Does not match exactly: Values that do not exactly match the value to be defined are included in the segment.
Contains: The values to be defined are included in the segment.
Does not contain: Values to be defined are not included in the segment.
Contains(Multiple Values): Values to be defined are included in the segment.
In(Multiple Values): Values to be defined are included in the segment.
Not in (Multiple Values): Values that are not included in the values to be defined are included in the segment.
StartsWith: Values starting with the value to be defined are included in the segment.
NotStartsWith: Values that do not start with the value to be defined are included in the segment.
NotEndsWith: Values ending with the value to be defined are included in the segment.

Create Segment with Specified Dimensions

AND (all) and OR (any) operators using the dimensions created by associating; multiple sizes can be included in the segment.

AND / OR Logic Elements

There are two basic rules that must be taken into account when including the dimensions by associating them with each other:

AND logic operator; It should be used when it is desired to provide all the conditions defined for the desired dimensions.
OR logic operator; It should be used when it is desired to provide any conditions defined for the desired dimensions.

Dimensions

- Dimension1: A set of values that the first dimension created for the segment.

- Dimension2: A set of values that the second dimension created for the segment.

- Dimension1 AND Dimenson2: A set of values that the two dimensions intersect with the AND operator.

- Dimension1 OR Dimension2: A set of values owned by the two dimensions combined with the OR operator.

Validation and Implementation

Once the segment dimensions have been created, they can be tested and started with the help of the buttons described below.

: It is used to forward the file containing the segment data to the Datawarehouse module.

: Included in segment segment; anonymous and known visitors are used to download .txt or .csv format according to keyid values. The information in the Data Templates section is how the data file should be configured.

: It is used to display the number of Anonymous Visitor and Familiar Visitor visitors included in the segment.
: Used to save the segment mass with a different name when changes are made.
: The generated segment is used to save the data.

Parent Topic: Segment