Introduction
Incentivize customers to make additional purchases by offering promotions (ex. Free shipping) based on cart value or content
Expert Tips and Advices
Example
The current average cart abandonment rate is a staggering 68%. As a result, retailers miss out on a great deal of revenue in lost sales every year. To help reduce cart abandonment, offer shoppers a discount or promotion to encourage purchase in real-time.
Expert Tips and Advices
Consider including the picture of the product to remind shoppers of what's left in their carts along with a special offer and a message that creates a sense of urgency, e.g. "Checkout before it sells out".
How To Create This Playbook
Track and Measure Performance
Main Page: Target-Use Cases