Reduce Cart Abandonment
Introduction
The current average cart abandonment rate is a staggering 68%. As a result, retailers miss out on a great deal of revenue in lost sales every year. To help reduce cart abandonment, offer shoppers a discount or promotion to encourage purchase in real-time.
Expert Tips and Advices
Consider including the picture of the product to remind shoppers of what's left in their carts along with a special offer and a message that creates a sense of urgency, e.g. "Checkout before it sells out".
How To Create This Playbook
Main Page: Target-Use Cases
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