Introduction
Show Reduce site abandonment and turn page views into purchases you could have normally missed by offering your visitors an immediate discount or coupon triggered by exit intent.
Expert Tips and Advices
Use exit pop-ups on landing pages to people who are about to leave.
Expert Tips and Advices
Example
to generate leads. Try offering a special deal in exchange for an email address triggered by exit intent. A personalised offer in an exit pop-up can convert more visitors into subscribers. It also allows you to establish a customer relationship through email.
Example
Exit intent technology is an algorithm that detects and reacts to site abandonment in real time. Upon noticing exit intent (such as aggressive mouse movement to x-out of the page) the algorithm automatically triggers an incentivised pop-up to convince the abandoning visitor to take a desired action.
How To Create This Playbook
1. Create a
CustomTargeting Rule
Create a rule to only show email signup message to unknown visitors pop-up visitors who intents to leave once they have viewed 3 pages 1 page during their visit.
- Go to Target > Custom Targeting Rules > New Custom Targeting Rule
- Enter a Title (name) for your custom In the Title box enter a Name for your rule.
- From the Criteria List, select the Page View in Visit - define the number of pages the visitor needs to view before displaying the pop-up up Page View in Visit - Equals 1.
- Save your changesClick Save to add new rule.
2. Create a Targeting Action
- Go to Target > Targeting Actions > New Targeting Action
- Enter a Title (name) for In the Title box enter a Name for your targeting action.
- Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.
- Select "Show Lightbox" for the Type.
- You have different options to add Content to your Lightbox:
- Simply Copy and Paste your own Lightbox HTML to the Content area.
OR - Select from the built-in Templates and update content with the Design HTML option.
- Simply Copy and Paste your own Lightbox HTML to the Content area.
- Select a Date Range for the pop-up to display.
- Find and select the Custom Rule you have created above from the Target Rules list.
- Save your changesClick Save to add new action.
Track and Measure Performance
Since the goal of this campaign is to register your unknown visitors for email, success is measured by the number of people who submit their email addresses. You can also get more detailed view in the performance of this pop-up by selecting "Set Tracking Parameter".
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