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Introduction

Incentivize Incentivise customers to make additional purchases by offering promotions (ex. Free shipping) based on cart value or content.

Expert Tips and Advices

 

 

Example

 

 

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Customers love Free Shipping. 93% of shoppers take action to qualify for Free Shipping, and the leading action to take is adding item to a cart. Increase average order value by offering your shoppers Free Shipping option based on their cart value.





Example

One way to increase average order value is to encourage shoppers to complete basket value to the desired amount to qualify for a discount or offer. 



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How To Create This Playbook

 


Create

1. Create a

Custom

Targeting Rule

Create a rule to only show email signup message discount offer to unknown visitors once they have viewed 3 pages during their visitvisitors with cart value less than 100.

  1. Go to Target > Custom Targeting Rules > New Custom Targeting Rule

  2. Enter a Title (name) for your custom In the Title box enter a Name for your rule.

  3. From the Criteria List, select the   

    1. Visitor -
    activate the rule if the total amount of products in the basket is less than 100.  
    Choose;
    1.  define the visitor that you will show the pop-up to, Basket Amount - Less Than
    -
    1. 100 
    Note

    Your currency will apply

    Save your changes.

 


  1. Click Save to add new rule.            




2. Create a Targeting Action

  1. Go to Target > Targeting Actions > New Targeting Action

  2. Enter a Title (name) for In the Title box enter a Name for your targeting action.

  3. Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.

  4. Select "Show Lightbox" for the Type.


  5. You have different options to add Content to your Lightbox:

    • Simply Copy and Paste your own Lightbox HTML to the Content area. 
      OR
    • Select from the built-in Templates and update content with the Design HTML option.
     


  6. Select a Date Range for the banner to display.

  7. Find and select the Custom Targeting Rule you have created above from the Target Rules list.

  8. Save your changesClick Save to add new action.
 






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Track and Measure Performance

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Main Page: Target-Use Cases