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There are two steps for using RMC Geofencing:

Step 1: Setup Geofence - Draw a virtual perimeter around a real-world physical location that you would like to target.

Step 2: Create Geofencing

Notification

Campaign -

 Target

Target your app users with relevant and engaging push notifications

and in-app messages

as they enter, exit or dwell within a

set

predefined geofence.


Warning

In order for RMC to trigger notifications based on geofence data, your app must receive permission to collect background location from the user and must be configured to work with the RMC platform. For more details, see the RMC Developer's Guide (iOS and Android).

Geofences

Geofencing is available for RMC iOS and Android SDK's latest versions only.






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Step 1: Setup Geofence
Click Target in

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setupgf
setupgf

  1.  Click Target in the top navigation menu,

select

  1. select Geofences

from

  1.  from the left panel and

click

  1. click New Definition

to

  1.  to create a new Geofence. 

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Info

When you are adding a Geofence for the first time, you will see a pop-up as shown below. Click Allow to share your location with the RMC platform.

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Info

In the Geofences management panel, you can view and search your previously created Geofences as well as

add

create and import more Geofences.

 



2.  Enter

a

a Description

for

 for the new Geofence, click

the

the Geofence iconImage Modified located on the map, choose the 

location

location you would like to target, drag pointer to determine the Radius

and click

 and click Save.

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Import Geofences
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You can also create Geofences by uploading a list of Geofences that you created outside of the RMC platform. Upload your list of Geofences via a CSV file.


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Here's a breakdown of the information needed on

the New Definition screen

the CSV:

FieldDescription

 

DescriptionThe name of the location
 

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colourGreen
titlemandatory

Latitude and LongitudeThe geographic coordinates for the geofence, formatted as decimal degrees.
 

Status
colourGreen
titlemandatory

RadiusThe geofence's radius in meters.
 

 

 

Create Geofencing Notification 

 

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titlemandatory



Info

Once you have successfully uploaded your Geofences, you can select New Targeting Action to Create your Geofencing Campaign.

Warning

Here the data in the file is kept line by line.



Choose your mobile platforms.
Image or Text. Determine the type of your push message.

  • Enter your message detail as text.

    • Add Target URL to your push message to redirect the users onto your web page.  
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    titleoptional
    Choose the geofence to be trigered from the Geofences list. 
    Choose the triger option as OnEnter, On Exit or Dwell
    Set tracking parameters for the campaigns that you want to send  

    Step 2: Create Geofencing Campaign 
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    1. Go to Targeting Actions and click New Targeting Action to create a new Geofencing

      Notification

      Campaign.

     

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    2.  Enter a Title (name) for your Targeting Action, put a single star (*) in the Pages to be Applied field to prevent page limitations when the action is triggered, choose Geofence as the Type of targeting action.

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    3.  Fill out the Properties section. Here is a breakdown of the information needed on the Properties section:


    FieldDescription
     Platforms  Message Type  Message Text  Target URL  

    PlatformsChoose the mobile platform (iOS or Android). You can select multiple platforms by clicking ctrl+shift.

    Status
    colourGreen
    titlemandatory

    Message TypeSelect the type of message (Image or Text).

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    colourGreen
    titlemandatory

    Message TextMessage content for the push notifications. Your messages should be short and to the point.

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    colourGreen
    titlemandatory

    Target URLAdd a Target URL to your push notifications to redirect your app users to a given website or landing page.

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    colourYellow
    titleoptional

    Campaign Tracking Parameters
     
    Campaign tracking in RMC lets you track how efficient your marketing campaign is bringing visitors to your website (visits, page views, etc.), how well these visitors convert and how much revenue they generate.

    Status
    colourGreen
    titlemandatory

    GeofencesChoose from the previously created Geofences to determine the physical location you would like to target.
     Trigger Event  Set Tracking Parameter 
    You can send the same message to multiple locations. Click ctrl+shift to select multiple Geofences.

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    colourGreen
    titlemandatory

    Trigger Event

    Geofencing notifications are only displayed when an app user triggers a specific geofence. If users don't trigger a particular geofence while the campaign runs, they will not receive the message. The different trigger options are:

    • Trigger on Enter: The notification will be sent immediately when a user goes within the geofence's radius.

    • Trigger on Exit: The notification will be sent immediately when a user leaves the geofence's radius.

    • Dwell: This option allows you to send the notification when a user has been in the geofence for a specified amount of time. For dwelling notifications an amount of time must be specified that a user must remain in the geofence before receiving the notification.

    Status
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    Yellow

    Green
    title

    optionalValid From

    Select the start date and time of your new campaign.

     Valid ThroughSelect the end date and time of your new campaign. Capping Type  

    mandatory

    Send with ExvisitorID?

    YES should be selected when sending a request with an ExvisitorID (a specific user ID) for the user entering the geofence field.

    • Send to Last Used Known Token Only?: YES should be selected when the audience to be sent with ExvisitorID wants to be sent only to the last active token values of the user.


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    colourYellow
    titleoptional

    Logic operator between rules 
    Open Testing FormEnter exVisitorID (unique user ID) to test your Push Notification.

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    colourYellow
    titleoptional

    Target Rules
    Set Tracking ParameterSet tracking parameter to report analytics on triggered messages.

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    colourYellow
    titleoptional

     

     

     

     

     

     

     

     

     

     

    Valid From

    Select the start date and time of your new campaign.

    Status
    colourGreen
    titlemandatory

    Valid ThroughSelect the end date and time of your new campaign.

    Status
    colourGreen
    titlemandatory

    Capping Type

    Capping Type is a feature that allows you to limit how many push notifications your app users will get in a given period

    • Visit: Select the maximum number of pushes to users during each visit.
    • Visitor: Select the maximum number of pushes to visitors.
    • Hourly: Select the maximum number of pushes to user on an hourly basis.
    • Daily: Select the maximum number of pushes to user on a daily basis.
    • Weekly: Select the maximum number of pushes to user on a weekly basis.
    • Monthly: Select the maximum number of pushes to user on a monthly basis.

    Status
    colourYellow
    titleoptional

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    Choose the start date of your campaign(Valid From)
    Choose the end date of your campaign(Valid Through)
    Choose a Capping Type from the scroll down menu to show your message in a specific time interval. 
    Logic operator between rulesYou can choose whether all behavioral conditions (Target Rules) must be met (AND) or at least one of the selected conditions (Rules) must be met (OR).

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    titleoptional

    Determine a Target Rule to limit your send list (send your campaign to specific users) 
    Target RulesSend Push Notifications based on multiple targeting rules like subscribers enrollment time, user segment, behaviour or define any rule of your choice with rule-based targeting.

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    titleoptional

  • Click Save button - Image Removed - to save your Geofence Push Campaign

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    4. Click Save to record the changes.

    Tip

    Mission Complete! You now have created a Geofencing Notification for your app users entering/exiting the selected Geofence(s).


    Examples and Use Cases

    Best practices for using RMC Geofencing:


    Additional Information

    Please check the following pages for additional information:


    Parent Topic: Geofencing