Introduction
Grow your email database by offering visitors the chance to subscribe to your newsletter in exchange for a discount or special offer.
Expert Tips and Advices
Asking your first-time or unknown visitors for their email address upon site landing will likely be perceived as intrusive and may result in a negative user experience. A better approach would be to monitor the visitor's behaviour and request their email address once they have shown interest in your site.
How To Create This Playbook
Create a Targeting Action using a Custom Rule
Go to Target > Targeting Actions > New Targeting Action.Enter a Title (name) for your targeting action.Type '*' in the "Pages to be Applied" field to enable this pages on all pages across your entire site and select "Show Lightbox" for the Type.
You have different options to add Content to your Lightbox:
- Simply Copy and Paste your own Lightbox HTML to the Content area.
OR - Select from the built-in Templates
Parent Topic: Target-Use Cases