Introduction

Grow your email database by offering visitors the chance to subscribe to your newsletter in exchange for a discount or special offer.

Expert Tips and Advices

Asking your first-time or unknown visitors for their email address upon site landing will likely be perceived as intrusive and may result in a negative user experience. A better approach would be to monitor the visitor's behaviour and request their email address once they have shown interest in your site.

How To Create This Playbook

Since the goal of this campaign is to register your unknown visitors for email, success is measured by the number of people who submit their email addresses. You can also get more detailed view in the performance of this pop-up by selecting "Set Tracking Parameter".

Create

1. Create a

Custom

Targeting Rule

Create a rule to only show email signup message to unknown visitors once they have viewed 3 pages during their visit.

Go to Target > Custom Targeting Rules > New Custom Targeting Rule
Enter a Title (name) for your custom In the Title box enter a Name for your rule.
From the Criteria List, select the
1. Visit - define the number of pages the visitor needs to view before displaying the pop-up Page View in Visit - Equals 3.
2. Visitor - this this is the visitor that you will show the pop-up to - Is Member - No
Save your changesClick Save to add new rule.

2. Create a Targeting Action

Go to Target > Targeting Actions > New Targeting Action
Enter a Title (name) for In the Title box enter a Name for your targeting action.
Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.
Select "Show Lightbox" for the Type.
You have different options to add Content to your Lightbox:
- Simply Copy and Paste your own Lightbox HTML to the Content area.
  OR
- Select from the built-in Templates and update content with the Design HTML option.
Select a Date Range for the banner to display.
Find and select the Custom Targeting Rule you have created above from the Target Rules list.
Save your changesClick Save to add new action.