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To speed up event integration on your website, you can implement DataLayer integration using the template below. If you apply the template for the events in the document, considering the data you want to collect from your web site and the setup you will perform, the web event integration time will be shortened and a standard will be established for the next setups. These events can also be used in your integrations in different 3rd party products.

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When the registered member logs in, data is sent to the DataLayer.

Visilabs Parameters:

OM.exVisitorID (REQUIRED)

OM.b_login (REQUIRED)

Sample data sent to DataLayer:

Code Block
//Login
dataLayer.push({
  event: "vlEvent",
  label: "VL-Login",
  vl_userID: "ID or email of user", // Required
  });

Sign Up

When the member is a new registrationa visitor registers, data is sent to the DataLayer.

Visilabs Parameters:

OM.exVisitorID (REQUIRED)

OM.b_sgnp (REQUIRED)

Sample data sent to DataLayer:

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Onsite Searched keyword data is sent to the DataLayer.

Visilabs Parameters:

OM.OSS  (REQUIRED)

OM.OSSR (OPTIONAL)

Sample data sent to DataLayer

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Category Page View

When a category page is entered in on the site, data is sent to the DataLayer.

Visilabs Parameters:

OM.clist (REQUIRED)

Sample data sent to DataLayer

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Product view data is sent to DataLayer.

Visilabs Parameters

OM.pv (REQUIRED)

OM.pn (REQUIRED)

OM.inv (REQUIRED)

OM.ppr (REQUIRED)

OM.pv.1(OPTIONAL)

OM.pv.2 (REQUIRED for variant integration)

Sample data sent to DataLayer

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Add to cart and Remove from cart data is sent to DataLayer.

Visilabs Parameters

OM.pbid (REQUIRED)

OM.pb (REQUIRED

OM.pu (REQUIRED

OM.ppr(REQUIRED) 

OM.pb.2  (REQUIRED for variant integration)

Sample data sent to DataLayer

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Data is sent to the DataLayer when a product is added to or removed from the favouritefavorites.

Visilabs Parameters:

OM.pf  (REQUIRED)

OM.pfu (REQUIRED)

OM.ppr (REQUIRED)

Sample data sent to DataLayer

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After the product is purchased, data is sent to the DataLayer.

Visilabs Parameters:

OM.tid (REQUIRED)

OM.pp (REQUIRED)

OM.pp.2  (REQUIRED for variant integration)

OM.pu  (REQUIRED)

OM.ppr  (REQUIRED

OM.exVisitorID (REQUIRED)

Sample data sent to DataLayer

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The code that should be sent to DataLayer on all pages except all the pages mentioned above in this document.

Visilabs Parameters:

OM.uri (REQUIRED)

Sample data sent to DataLayer

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If there are additional events to be sent on the web page, data is sent to the DataLayer. This data can be sent as a parameter-value, whether an array is requested in the DataLayer.

Visilabs Parameters

These parameters should be created by the Integration team in the visilabs on RMC panel, according to the data type and quantity to be sent by the customer.

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