Introduction

Reduce basket abandonment and turn basket abandonment into purchases with discount pop-up triggered by exit intent from shopping cart page

Expert Tips and Advices

How To Create This Playbook

Create a rule to only show email signup message to unknown visitors once they have viewed 3 pages during their visit.

Go to Target > Custom Rules > New Custom Rule
Enter a Title (name) for your custom rule.
From the Criteria List, select the Visitor - declare that there is at least 1 product in the basket.
Choose;
Basket Item Count - Greater Than - 0
Save your changes.

Create a Targeting Action

Go to Target > Targeting Actions > New Targeting Action
Enter a Title (name) for your targeting action.
Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.
Select "Show Lightbox" for the Type.
You have different options to add Content to your Lightbox:
- Simply Copy and Paste your own Lightbox HTML to the Content area.
  OR
- Select from the built-in Templates and update content with the Design HTML option.
Select a Date Range for the banner to display.
Find and select the Custom Rule you have created above from the Target Rules list.
Save your changes.