Recommend Overview

You can find the following topics on this page:

What is Recommend?

RMC Recommend is a prediction-based recommendation engine which leverages big data insights, including cross channel customer behaviour, collaborative filtering, overall product sales performance, and like minded shopper's intent to instantly promote the right products and content to the right customer across channels, devices, apps and lifecycles. 

RMC Recommend includes an extensive library containing prepackaged set of rules, configurations and machine learning algorithms to execute relevant and automated cross channel campaigns right out of the box. Create and manage relevant product recommendations with ease to truly personalise every message, every page, every ad and every interaction based on each customer's behaviour, preferences and purchase history. See Playbooks to discover a few of the 100+ configurations of how to use RMC Recommend to improve engagement, Average Order Value and conversion rates across the entire customer lifecycle.

What is Playbooks?

RMC Recommend includes an extensive library containing prepackaged set of rules, configurations and machine learning algorithms to execute relevant and automated cross channel campaigns right out of the box. You can still create custom recommendations, but Playbooks contains many of the most common and advanced configurations, pre-built to simplify the process. Playbooks also allows you to easily adjust the rules and priorities of the recommendations to meet your specific business and merchandising rules.

• Email Playbooks – Out of the box email execution 
  Recommend comes with built-in capabilities for triggered and hyper-targeted email campaigns. Get started today with out of the box lifecycle campaigns and templates, and deliver personalised product and content recommendations for each customer. 
  
  
• Web Playbooks – Plug and play web recommendations
  Recommend come with pre-configured recommendation widgets that allows you to customise your shoppers' onsite experiences by offering additional products related to their preferences, browsing behaviour and past purchases. The same items can also be offered in email campaigns, ensuring a consistent experience.

Why should I be using Recommend?

RMC Recommend enables you to extend personalisation beyond your website to deliver automated, personalised experiences across email, mobile and social channels - resulting in greater customer lifetime value, increased conversions and ROI. Recommend comes with an extensive library of built-in machine learning algorithms and lifecycle marketing campaigns – allowing you to execute personalised product recommendations and powerful campaigns right out of the box.

Here are a few more reasons why Recommend should be part of your company's marketing infrastructure:

• Unified data – RMC allows you to connect, collect and unify data from various sources. Integrate your off-platform data, such as POS or order management, and merge it with cross channel behavioural and profile data, including ratings, reviews and surveys, as well as additional marketing data, such as product catalog and coupon codes.
  
  
• Deep segmentation – Our Advanced Segmentation gives you the power to use customer data from email, web, mobile, social and offline channels - including cross channel behaviour, purchase history and customer interests. This complete view of your audience allows you to effectively segment, target and personalise your messages. 
  
  
• Advanced merchandising –
  
  
• Orchestrated personalisation – You don't want to send an offer to a shopper who abandoned their cart online and since then completed the purchase in the store. RMC links customer data from online and offline channels, preventing repeat communications and allowing marketers to deliver the right message every time, everywhere.
  
  
• Continuous improvement – Experiment with different strategies using our built-in A/B Testing feature to find the right campaign for every stage of the customer lifecyle and optimise your results.
  
  
• Revenue analysis and attribution – Recommend allows you to access and analyse the revenue impact of recommendation campaigns across channels in real-time through a single Performance Dashboard. See the breakdown of revenue across channels and campaigns to optimise your marketing mix and budget.

What can Recommend do for my Business?

Recommend optimises your marketing automation with real-time suggestions across channels, devices, apps, pages and lifecycles to increase engagement, average order value, and revenue while reducing management effort and execution time. It also allows you to promote your entire product catalog across multiple channels, making it easier for customers to find and purchase items they might otherwise not know about.

Automate Your Lifecycle Marketing Campaigns

It's more than campaigns that welcome, thank, reward, and win-back through email. RMC offers a holistic approach to ensure your customers remain loyal to your brand by receiving the right message, at the right time, across all touchpoints.

Here are a few examples of out of the box customer lifecycle campaigns that our clients use to significantly increase customer retention and revenue:

• Browse abandonment campaigns – Send known visitors who browse without adding anything in their cart an email to bring them back to your site to incentivise them to make a purchase. Recommend products and categories based on each visitors individual browsing history, and show recently viewed items (product or category) to motivate additional purchases.
  
  
• Cart abandonment campaigns – Encourage would-be customers to complete their purchase when they leave items in their shopping cart. Automatically send known visitors an email that includes the items they selected onsite and also recommend related items based on their selection to inspire further shopping.
  
  
• Post-purchase campaigns – Post-purchase emails provide a strong cross-sell opportunity. Include product recommendations triggered by the customer's purchase history to increase customer lifetime value.
  
  
• Replenishment campaigns – Trigger personalised replenishment emails based on each individual customer's purchasing cycle, and automatically remind them to repurchase products just before they run out. Increase customer lifetime value and increase your customer retention rates.

Enhance the Customer Experience Across Your Entire Web and Mobile Sites

Adding personalised product and content recommendations to your web and mobile site aids in product discovery, increases page views, time on site, average order value and revenue. RMC's self-learning recommendation engine works in real-time, detecting product and customer behaviour updates as they happen and updating recommendations accordingly, resulting in better experiences and more conversions.

Here are a few examples of plug and play recommendations that our clients use across their web and mobile sites to aid product discovery, increase average order value and conversions:

• Home Page – Automatically showcase the most popular items across your store to inspire first time visitors with trending items as soon as they arrive. Or greet returning customers with products they have previously interacted with and shown an interest in, helping them to continue their shopping journey and complete the sale.
  Recommendation types: Trending now, Best sellers, Recently viewed, Recently viewed and featured recommendations.
  
• Search Pages – Narrow down long search results by recommending the most relevant products according to the browsing and buying behaviour of customers who previously used the same search keyword to facilitate product discovery. 
  Recommendation types: Searched and also viewed, Searched and also bought.
  
  
• Product Pages – Recommend complimentary items to the one viewed on the product page, making it easier for visitors to find related items, making it easy for visitors to find related items and encouraging them to add more to their cart.  
  Recommendation types: Frequently bought together, Related items, Complete the look.
  
  
• Shopping Cart – Recommend products that other customers have typically purchased with the items in your shopper's cart, highlighting complementary products at this stage of the buyer's journey increase the chance to increase the order value.  
  Recommendation types: Frequently bought together, Related items, Complete the look.

How do we know Recommend works?

We provide you with a performance dashboard that gives you up-to-date performance and revenue figures from your website. In the same dashboard, we also show the revenue that can be attributed to Recommend campaigns. We measure this attribution as follows:

• Web Recommend – When a customer clicks a recommendation on your web or mobile site and purchases that product in the same session, we attribute this revenue to Recommend.

• Email Recommend – When a subscriber arrives at your web or mobile site after clicking recommendation in an email campaign, all purchases made by that subscriber are attributed to Recommend.

Additionally, RMC offers a built-in A/B Testing feature that allows you optimise experience delivery across channels. A/B test to see how your experiments perform and continuously improve and optimise visitor experiences.

What makes RMC Recommend different?

• Advanced onsite tracking and powerful recommendation engine
  Recommend's advanced onsite behavioural tracking capabilities allows marketers to capture both anonymous and known behavioural data including page views, add-to-cart events and search queries. Our powerful machine learning software processes millions of customer interactions with thousands of products in real-time, giving up-to-date product and content recommendations to each individual user.
  
  
• Easy to use, flexible and reliable
  RMC contains one of the industry's most advanced library of built-in recommendation models. Each Recommend model is designed specifically for its respective stage of the customer lifecycle (research and discovery, conversion, growth and win-back) and can be easily adjusted to meet your specific business goals.
  
  
• Coordinated cross channel communication
  RMC coordinates personalised messaging, content and campaigns across online, offline channels and devices allowing marketers to deliver consistent communications no matter when or where a customer engages with the brand. By merging and unifying cross channel behavioural and customer data, RMC gives marketers the certainty that they are delivering the right message to each person.
  
  
• Single platform to orchestrate customer experiences and messaging
  Unify and leverage data from disparate sources, create precisely targeted audiences, and empower your customers to determine their own next experience by interacting with them in near real-time across channels. RMC empowers marketing teams with all the tools they need to deliver the relevant, engaging experiences their customers demand across channels, devices and lifecycles.