Customer Life Cycle

Sections in the chart;

• Non-Purchase Member: It refers to customers who have become members but have not made any orders.
  
  
• One Time Buyer: It refers to customers who have only made purchases once.
  
  
• Active Repeat Buyer: It refers to customers who make purchase regularly.
  
  
• At Risk Repeat Buyer:  It refers to customers who are in the risk zone.
  
  
• Churn: It refers to customers who lost

CLC Dynamics

With CLC Dynamics, you can view the number of people in the previous period on a weekly and monthly basis by section. You can also view the number  and the percentage of customers who have passed the Active Repeat Buyer from sections ( Non-Purchase Member, One Time Buyer, Active Repeat Buyer, At risk Repeat Buyer and Churn). 

CLC Dynamics page; you can get it by selecting Segment>Retention Analytics>CLC Dynamics

• # of Visitors From Previous Period: Indicates the number of people in the previous period by section.
  
  

• #of Visitors Transitioned to Active Repeat Buyers: Indicates the number of customers who passed to Active Repeat Buyer from other sections.
  
  
• %of Visitors Transitioned to Active Repeat Buyers: Indicares the percentage of customers who passed to Active Repeat Buyer from other sections.

Parent Topic: Retention Analytics