A/B Testing Overview

What is A/B Testing?

A/B Testing is a method of comparing two or more versions of 

What Can You Test?

• Test your website layout, content and design.

The layout of a site has a huge impact on how likely a shopper is to convert. Shoppers decide whether they want to stay on a site within seconds. An easy to navigate landing page is important to drive conversions. Product and checkout pages are equally important, as more shoppers drop off at every stage of the purchase funnel.

RMC Target lets you create unlimited variations of content directly on a webpage. You can modify images, text, layout, and so on. You can move components around the webpage, hide them, add new ones, or change visual components such as colour, text and design. Any changes or modifications you make on your website can be tested and evaluated enabling you to implement the right changes to increase engagement and maximise overall site conversions.

• Test your personalised experiences (Targeting Actions) you deliver to your audiences.

RMC Target allows you to test the Targeting Actions you deliver to your audiences. Targeting Actions allows you to deliver personalised experiences (offers, messages and content) to different audiences. But sometimes you're not sure what type of experience will make the biggest impact for a particular group of visitors. Use A/B testing to test multiple variations of your targeting actions for a single audience. Visitors who meet the Targeting Rules will be randomly grouped to see the different versions of your Targeted Action. RMC allows you to choose a percentage of your targeted audience (control group), who will not see the changes being tested, giving you a point of reference by which to judge your conversion goals (improvement rate).