The Promotion Campaigns feature allows marketers to assign unique promotion codes for Targeting Actions, to incentivise purchase while offering a gesture of generosity to foster brand loyalty. Whereas a generic code can be used by anyone, unique promo codes allow marketers to control who receives them, helping to better target customers with more personalised offers.
On this Page
Creating a New Promotion Campaign
Click Target in the top menu bar.
Select Promotion Campaigns.
- Click New Promotion Campaign
Or
To copy an existing Zone, click to edit and create a similar campaign.
1. Enter the General Information
Enter the General Information in the required fields to create a new promotion campaign:
- Campaign Title – name the promotion campaign. It is recommended that you use a name that uniquely identifies the campaign, and will allow you to recognise the it quickly and easily.
- Campaign Code – enter a unique promotion code for your campaign.
- Start Date – set the first day and time from which the promotion campaign will be valid.
- Finish Date – set the first day and time from which the promotion campaign will be invalid.
- Capping (Visitor) – use capping to limit the number of times the promotion campaign will be presented to each visitor.
- Notification Mail – use notification email option to send an email when promotion codes reach a certain threshold.
2. Integrate your Promotion Codes
- Go to Target > Promotion Campaigns and click on Campaign ID.
- Click on Import Promo Codes.
- Select a .csv file to integrate a list of promotion codes for a particular campaign.
- Click Submit to add rows.
3. Using Promotion Codes in Targeted Actions
Promotion Codes can be integrated in different types of cross-channel promotional campaigns you create with Targeted Actions.
Course of Action is defined in the Targeting Actions screens:
- Give existing promo code till no used – select this option to give the same promo code each time the visitor is targeted, until it the code is used.
- Give new promo code each time – select this option to issue a new promo code each time the visitor is targeted.
Managing Existing Promotion Campaigns
Go to Target > Promotion Campaigns to view a list of your Promotion Campaigns and corresponding information such as Start Date, Finish Date, Number of Active Promo Codes and Used Promo Codes for each campaign.
To manage existing Targeting Actions, use the following options:
- – opens Campaign' editing interface, where you can configure your promotion campaign.
- – deletes the Campaign.
Parent Topic: Targeting Actions