Targeting Rules
You can use rules based on any customer attribute you have collected, including how the visitor reached the site, technologic information such as the browser and operating system, geolocation, behavioural attributes and more.
For more information about the targeting categories, see Targeting Rules.
Scoring
Scoring helps you identify precise, behaviour based segments. Build one or more scoring rules with weighted values for each behaviour or attribute to identify your best leads.
For more information on how to setup and use scoring, see Scoring.
Geofences
Geofences allow you to create location-based triggers around a predefined geographic area. Think of it as a virtual fence around your store location, local airport, a concert hall or any other venue.
For more information on how to setup and use geofences, see Geofencing.
Targeting Actions
A targeting action defines the experiences that each audience should see (what, where, to whom and when).
For more information about different targeting actions, see Targeting Actions.
Banner Management
Manage the order and display of banners based on pre-defined set of rules to deliver optimised and targeted content, offers and messages on your web / mobile site or mobile app, in real-time.
For more information on zones and banners, see Banner Management.