Audience targeting and customer segmentation is achieved with a comprehensive rules-based logic.

RMC takes a rules based and automated approach to targeting. Essentially, marketers define the rules that determine the content, offers and messages that are delivered to each unique audience and customer segment.

There are a wide range of audience parameters for segmentation in Target, including onsite behaviour, geographic location, referral source, segments created in another platform, custom parameters, and more. RMC's versatile targeting system allows you to get as general as entire countries, or as specific as a single person.

Next Steps:

Create a New Targeting Rule

Create a New Targeting Action

Related Pages:

Scoring

Geofences

Banner Management

A/B Testing

RMC's Behavioural Targeting 3 Step Process:

The behavioural targeting process with RMC is simple and fast and does not require any technical design or knowledge. Basically, if you know who your target audience is and what offers, messages or content you would like them to see, you can easily setup behavioural targeted campaigns.

1. Choose Targeting Rules based on real-time and past behaviour.

Define your target audience by selecting visitor attributes from a list of out-of-the-box targeting rules, as well as custom defined characteristics and CRM data. See Creating a New Targeting Rule for more information.

2. Create Targeting Actions to define the experiences that each audience should see (what, where, to whom and when).

Targeted actions represent the personalisation campaigns you run on your site or mobile app. Create content and marketing messages to behaviourally target your audience. Deliver highly personalised Pop-ups, Banners, Emails, SMS, Push Notifications and a lot more with HTML and Javascript loaders. See Creating a New Targeting Action for more information.

3. Optimise your website's audience-oriented performance with A/B Testing.

Run customer focused A/B and Multivariate Tests to measure and optimise overall campaign impact. Review campaign results, and make adjustments to offers, content, messages and design elements to get the most out of your personalisation efforts. See A/B Testing for more information.

Parent Topic: Target