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Turn Page Views Into Revenue
GOAL: Convert subscribers' and customers' website visits that didn't result in a purchase or cart creation into a purchase.
| Playbook | Target Audience | Message Content |
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Encourage would-be customers to complete their purchase when they leave items in their shopping cart.
Image and details of the items that the recipient has added to their cart with a promo code or special offer.
Insert alternative product recommendations into your cart abandonment emails, based on each recipient’s interactions with your store.
Those who add items to their cart and then abandon
| Goal | |||
|---|---|---|---|
Now In Stock - Notify your visitors when out of stock products they viewed but not purchased are back in stock. | Those who viewed an out of stock product. | Back in stock information for the out of stock product viewed. | To re-engage your audience and increase overall site conversion. |
Last Viewed Products and Alternatives - Encourage visitors to come back to your site when they |
view products |
but do not make any purchases |
. |
Those who view |
products |
but do not purchase |
Inform site visitors about new deals (banner offers) in the categories they viewed the most during their site visit in a given timeframe.
Offers and banners based on viewed products in the given timeframe.
Offers (banner images) matching the categories found in the emails that were opened by the recipient.
Those who opened your previous email(s)
Product recommendations based on viewed products by other visitors who searched the same keyword. “Searched this keyword and viewed”
Those who performed an on-site search and did not purchase
Information and image of the campaign offers (banners) which are about to expire.
Notify visitors when new campaign banners are available on your site. The new campaigns are ordered and sent based on the visitor’s favourite category.
New campaign banners in visitors favourite category.
Those who view or purchase a product within a given timeframe
Notify visitors when the products they viewed and did not purchase are on sale with an email that includes the items on sale.
Image and price drop information for the product viewed.
Those who viewed an item for which the price has dropped
Notify visitors when the products they viewed and did not purchase are on sale with relevant recommendations for other products viewed by visitors who viewed the same (recommends only products that are on sale)
Image and price drop information and alternative product recommendations, “Viewed also Viewed”
Those who viewed an item for which the price dropped
Automatically notify your customers when out of stock products they viewed are back in stock. The stock level used in this algorithm is determined by comparing the stock level at the time the product was viewed and the current stock level.
Image and back in stock notification for out of stock product viewed.
Those who viewed an out of stock product
Use visitor’s browsing data to send a notification email when products they viewed reach the low stock limit you set.
Viewed products and information on new stock levels.
Automatically notify your customers when their favourite out of stock products become available. The notification is based on the last added out of stock product to favourites.
Image of the favourite product with back in stock information.
Those who added a product to their favourites which went out of stock
. | Viewed products and alternative products viewed by visitors who viewed the product the user did. | To raise product awareness, encourage purchases and increase conversions. | |
Abandoned Cart - Encourage would-be customers to complete their purchase when they leave items in their shopping cart. | Those who add items to their cart but do not complete their purchase. | The items that the recipient has added to their cart with a promo code or special offer. | To recover abandoned purchases and increase overall site conversion and AOV. |
Abandoned Cart with Recommendations - Encourage would-be customers to complete their purchase when they leave items in their shopping cart. | Those who add items to their cart but do not complete their purchase. | The items that the recipient has added to their cart with alternative product. | To recover abandoned purchases and increase overall site conversion and AOV. |
| Category View - Send an e-mail including best sellers based on the category the visitors viewed during their site visit. |
Category best sellers based on viewed category.
Those who viewed a |
category listing page but didn’t browse through any product in |
that category. | Category |
best sellers based on viewed category. | To raise category awareness and increase overall site conversion. |
| Express Shipping - Notify your visitors when express shipping offer is available for the products they viewed |
| but not purchased. | Those who viewed but not purchased a product which qualifies for |
express shipping. | Express |
shipping information for the product viewed. | To encourage purchase and increase overall site conversion. |
| Favorite Category New Arrivals - Inform site visitors about new product arrivals in their |
Those who added a new item to their favourite category in a given timeframe
Segment your customers based on their demographic data and send the top purchased products by customers in the given segment.
Best selling products bought by similar customers.
Send a reminder email to your site visitors who added a product to their favourites X number of days ago and did not complete the purchase (reminder email is sent only if recipient has never purchased the product)
Image and details of the product(s) added to favourites along with a reminder message.
Those who added a product to their favourites X number of days ago and did not purchase
Inform your subscribers about your daily deals and sales across your store. Prioritise your deals and offers based on brand, gender and style scores. (Recommended for Flash Sales sites)
Image and details about daily deals and flash sales.
Encourage visitors to come back to your site by reminding them products they viewed during their visit and informing them about special deals and discounts in the category they have shown an interest in.
| favorite category. | All visitors who have viewed and/or purchased a product. | New products in visitor's favorite category. | To create 1:1 engagement, raise product awareness and increase overall site conversion. |
Favorite Category Top Sellers - Inform site visitors about best-selling products in their favorite category. | All visitors who have viewed and/or purchased a product. | Best-selling products in visitor's favorite category. | To create 1:1 engagement, raise product awareness and increase overall site conversion. |
Favorite Product Reminder - Remind your visitors of the products they added to their favorites but did not purchase. | Those who add products to their favorites but did not purchase. | The products added to favorites along with a reminder message. | To re-engage your audience and increase overall site conversion. |
Low Stock - Notify your visitors when the stock level of the products they viewed but not purchased drop below a certain threshold. | Those who viewed but not purchased an item for which the stock level has dropped. | Low stock information for the product viewed. | To create a sense of urgency, encourage purchase and increase overall site conversion. |
Price Drop - Notify your visitors when the products they viewed but did not purchase are on sale. | Those who viewed but did not purchase an item for which the price has dropped. | Price drop information for the product viewed. | To inform visitors about relevant offers, encourage purchase and increase overall site conversion. |
Price Drop with Recommendations - Notify your visitors when the products they viewed but did not purchase are on sale with relevant recommendations for other products viewed by visitors who viewed the same. | Those who viewed but did not purchase an item for which the price has dropped. | Price drop information for the product viewed and alternative product recommendations. | To inform visitors about relevant offers, raise product awareness and increase overall site conversion. |
Search - Inform your users about most viewed products regarding their on-site search. | Those who performed an on-site search but did not view any products | Viewed products by other visitors who searched the same keyword. | To inform visitors about relevant offers, raise product awareness and increase overall site conversion. |
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| Strategy | Message Content | Target Audience | Playbook |
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Use purchased item as a reference and send a post-purchase email including relevant recommendations based on products bought by other customers who bought the same. | Recommend other items purchased by customers who bought the same product. "Frequently Bought Together", "Bought also Bought" | Those who made a purchase | Cross Sell |
Send a post-purchase email within a certain timeframe in order to promote a selected product category or subcategory on your site. | Image and details of best selling products in promoted category or subcategory. | Those who made a purchase | Category Cross Sell |
Automatically analyse the average time between consecutive orders made by each customer in the given product category and send an email reminding your customers that it’s time to buy again. | Image of the product that you are reminding the customer to repurchase along with the top sellers in the purchased category. | Those who purchased consumable products | Replenishment by Top Sellers (Periodical) |
Inform site visitors about best selling products in their favourite category. This algorithm cross-references most viewed categories with category purchases made within a given timeframe, eliminates the categories in which purchases were made in order to determine customer’s favourite category (usually sent on a weekly basis). | Best selling products in visitor's favourite category. | All customers who made a purchase | Favourite Category Top Sellers |
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GOAL – Minimise churn and turn purchasers into loyal, long-term customers.
| Strategy | Message Content | Target Audience | Playbook |
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Make your customers feel special on their birthday with a thoughtful message and a special offer. | Celebratory message along with a special offer or discount coupon. | Those who are celebrating their birthday | Birthday |
Send a follow-up message when your customer purchases any product from your store. | Image and details of the purchased item and "Make a Comment" or "Rate your Transaction" type of message. | Those who made a purchase | Comment After Purchase |
| Send a signup anniversary email one year after member's subscription or for the subsequent years. | Send special offer celebrating the anniversary along with a thank you message. | Those who signed up a year ago (could be repeated for each year) | Signup Anniversary |
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Win Back Lapsed Customers with Email
GOAL – Reactivate lapsed customers into active customers.
| Strategy | Message Content | Target Audience | Playbook |
|---|---|---|---|
Reconnect and win back customers who haven't visited or purchased from your store within a given timeframe. | Discount or free shipping offer with products from last viewed category or previous week's best sellers. | Lapsed customers | Lapsed Customer Win Back |