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You can create customised rules (audiences) and save them to the Targeting Rules library for use in your Targeting Actions

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, Banner Displays and Testing.

 

Targeting Rules determine the audiences that are included or excluded from a Targeting Action. An audience can include multiple rules and each rule can include multiple parameters. Complex audiences use the logical operators AND or OR to combine rules and parameters to give you in-depth control over which visitors will be targeted.

When you combine rules or parameters with AND, any potential audience member must meet all of the defined conditions to be included in the audience. For example, if you define a location AND a browser rule, only visitors from the defined location and the defined browser are included in the action.

When you combine rules or parameters with OR, any potential audience member need to meet only a single defined condition to be included in the audience. For example, if you define a location OR a browser rule, visitors meeting any one of the defined criteria are included in the action.




Creating a New Targeting Rule 
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rule
rule

  1. Click Target in the top menu bar.

  2. Select Targeting Rules.



  3. Click New Targeting Rule
    Or
    To copy an existing rule, click the Edit icon  to edit and create a similar audience.

  4. Type a Title name for your Targeting Rule.

  5. Select a rule type. Each rule has its own parameters. See Categories for Rules for more information on configuring each type of audience rule.

  6. Define the rule parameters.

  7. Select AND/OR logical operator to combine rules or parameters.

  8. Click Save to add new Targeting Rule.


Example on How to Create a New Targeting Rule 
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example


Let's assume you want to target members from London celebrating their birthdays:

  1. From the Visitor category, select:

    • Location = London
    • Is Member = Yes, 
    • Is Birthday = True.

  2. Select the AND condition since the visitor has to match all of the values to meet the targeting condition.

  3. Click Save to add new rule.You will be redirected to the Targeting Rules page where you will be able to see the new rule you have created.








Categories for Rules 
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category


Visitor

Target visitors based on specific profile parameters.




Parent Topic: Rule Based Targeting