The persona allows us to identify and segment a website by taking the visitor’s behaviours on the site. For example, customers that visits the certain types of categories are labelled in the same persona such as customers who only visit baby diapers babies and baby products are labelled as “Mother” or customers who only visit sport shoes, fitness products are labelled as “Sport Lovers”.
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Burada tanımlaması yapılan Persona kitlesi, Segment oluştururken Select Dimension > Visitor altından boyut olarak segmente eklenebilmektedir. |
Persona page; You can get it by selecting Segment > Persona
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Bu sayfada bulabilecekleriniz:
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Persona List
It is the screen where you can see all personas.
- ID: The ID value of the Persona
- Persona Name: The name of the persona that is being created
- Points Required: The threshold point value that must be reached
- Days to go back: The value for the number of days to go back before the customer’s visit
- Create Date: Persona's creation date
- Actions: The area where such actions can be managed; deletion and editing
Create & Edit Persona
You can start creating a persona by clicking the New Persona button on the Persona screen. To edit an existing data file; you can use the edit button under the Persona's Actions tab.
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Seçilen ürün kriterleri özelinde ürün bakma (product view), sepete atma (product basket) ve satın alma (product purchase) davranışlarının her biri için puan tayin edilerek, toplam puanı eşik değeri (threshold) üzerinde kalan ziyaretçiler ilgili Persona kitlesine dahil olmaktadır. |
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