Persona allows you to identify and segment a website by taking the visitor’s behaviours on the site. For example, customers that visits the certain types of categories are labelled in the same persona such as customers who only visit baby diapers babies and baby products are labelled as “Mother” or customers who only visit sport shoes, fitness products, etc. are labelled as “Sport Lovers”.

The Persona mass defined here can be added to the segment as a dimension while creating a segment. Select Dimension> Visitor

Persona page; You can get it by selecting Segment > Persona

For more information about Persona, please visit the following pages:

Persona List

It is the screen where you can see all personas.

ID: The ID value of the Persona
Persona Name: The name of the persona that is being created
Points Required: The threshold point value that must be reached
Days to go back: The value for the number of days to go back before the customer’s visit
Create Date: Persona's creation date
Actions: The area where such actions can be managed; deletion and editing

Create & Edit Persona

You can start creating a persona by clicking the New Persona button on the Persona screen. To edit an existing data file; you can use the edit button under the Persona's Actions tab.

Persona Name: Name field for Persona to be created
Days to go back: The field for how many days before the customer's website visit should be included
Points Required: The field to set the threshold value. Visitors who has this score will be included in this persona.
Criterions: The area to determine which behaviours should be included in the persona such as product view, product cart or product purchase.

Criteria is added by using the Add Group button.
- Event Type: The field to determine which event type to be added to the Persona
- Points: The field to determine where the score of the event type to be added to the Persona
  Each time the visitor performs the defined event type, it has the value of the pointer and approaches the defined threshold value
  - Property: The field to determine the property of the defined event type The features mentioned here are located in the columns installed in the system with the Product File
    
    Use the "Add Group" button to add multiple properties for an event type.
    Property Values
    Age Group
    Attribute 1 - 10
    Brand
    Category
    Color
    Discounted Price
    Free Shipping
    Gender
    Material
    Shipping On Sameday
  - Operator: The field to determine the value between the mapping operator and the property
  - Value: The field to determine the value to be mapped to the Property
- Test Criteria Before Save: "YES" should be selected when it is desired to check whether the product that matches the defined criteria before it is saved.

After defining the criteria for the persona, use the Save button to save it
When an existing Persona is required to edit; By selecting the Create a Copy option, a new Persona can be created without the corruption of the original Persona

Parent Topic: Segment