Persona Name: Name field for Persona to be created
Days to go back: The field for how many days before the customer's website visit should be included
Points Required: The field to set the threshold value. Visitors who has this score will be included in this persona.
Criterions: The area to determine which behaviours should be included in the persona such as product view, product cart or product purchase.
Criteria is added by using the Add Group button.
- Event Type: The field to determine which event type to be added to the Persona
- Points: The field to determine where the score of the event type to be added to the Persona
  Each time the visitor performs the defined event type, it has the value of the pointer and approaches the defined threshold value
  - Property: The field to determine the property of the defined event type The features mentioned here are located in the columns installed in the system with the Product File
    Use the "Add Group" button to add multiple properties for an event type.
    Property Values
    Age Group
    Attribute 1 - 10
    Brand
    Category
    Color
    Discounted Price
    Free Shipping
    Gender
    Material
    Shipping On Sameday
  - Operator: The field to determine the value between the mapping operator and the property
  - Value: The field to determine the value to be mapped to the Property
- Test Criteria Before Save: "YES" should be selected when it is desired to check whether the product that matches the defined criteria before it is saved.

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