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Strategy | Message Content | Target Audience | Playbook |
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Encourage would-be customers to complete their purchase when they leave items in their shopping cart. | Image and details of the items that the recipient has added to their cart with a promo code or special offer. | Those who add items to their cart and then abandon | Cart Abandonment |
Insert alternative product recommendations into your cart abandonment emails, based on each recipient’s interactions with your store. | Image and detailsof the items that the recipient has added to their cart with alternative product recommendations and a promo code. | Those who add items to their cart and then abandon | Cart Abandonment with Recommendations |
Encourage visitors to come back to your site when they browse products and do not make any purchases by sending an email the following day or within a given timeframe. | Viewed products and alternative product recommendations “Viewed This, Also Viewed That” | Those who view and browse products and do not purchase | Browse Abandonment |
Inform site visitors about new deals (banner offers) in the categories they viewed the most during their site visit in a given timeframe. | Offers and banners based on viewed products in the given timeframe. | Those who viewed products in the given timeframe and did not make a purchase. | Favourite Category Campaigns (Based on Viewed Products) |
Determine your recipient’s favourite category by analysing the categories found in the emails that they previously opened. | Offers (banner images) matching the categories found in the emails that were opened by the recipient. | Those who opened your previous email(s) | Favourite Category Campaigns (Based on Email Opens) |
Recommend the most relevant products according to the browsing behaviour of customers who used the same search keyword. | Product recommendations based on viewed products by other visitors who searched the same keyword. “Searched this keyword and viewed” | Those who performed an on-site search and did not purchase | Site Search Abandonment |
Notify your subscribers about the campaigns (banner offers) on your site that are about to expire in a given number of days. | Information and image of the campaign offers (banners) which are about to expire. | All subscribers | Campaigns you are about to miss |
Notify visitors when new campaign banners are available on your site. The new campaigns are ordered and sent based on the visitor’s favourite category. | New campaign banners in visitors favourite category. | Those who view or purchase a product within a given timeframe | New Campaigns by Favourite Category |
Notify visitors when the products they viewed and did not purchase are on sale with an email that includes the items on sale. | Image and price drop information for the product viewed. | Those who viewed an item for which the price has dropped | Price Drop (Based on Viewed Product) |
Notify visitors when the products they viewed and did not purchase are on sale with relevant recommendations for other products viewed by visitors who viewed the same (recommends only products that are on sale) | Image and price drop information and alternative product recommendations, “Viewed also Viewed” | Those who viewed an item for which the price dropped | Price Drop with Recommendations |
Automatically notify your customers when out of stock products they viewed are back in stock. The stock level used in this algorithm is determined by comparing the stock level at the time the product was viewed and the current stock level. | Image and back in stock notification for out of stock product viewed. | Those who viewed an out of stock product | Back in Stock |
Use visitor’s browsing data to send a notification email when products they viewed reach the low stock limit you set. | Viewed products and information on new stock levels. | Those who viewed a low stock product and did not purchase | Low Stock |
Automatically notify your customers when their favourite out of stock products become available. The notification is based on the last added out of stock product to favourites. | Image of the favourite product with back in stock information. | Those who added a product to their favourites which went out of stock | Your Favourite Products are Back in Stock |
Send email including best sellers based on the category the visitors viewed during their site visit. | Category best sellers based on viewed category. | Those who viewed a specific category but didn’t browse through any product in the given category | Category Top Sellers (Based on Viewed Category) |
Notify visitors when free express shipping offer is available for the products they viewed and did not purchase. | Product viewed, free express shipping offer and alternative product recommendations. | Those who viewed a product which qualifies for free express shipping | Express Shipping |
Inform site visitors about new product arrivals in their favourite category to encourage them to visit your store. | Image and details of new product arrivals in recipient’s favourite category. | Those who added a new item to their favourite category in a given timeframe | Favourite Category New Arrivals |
Segment your customers based on their demographic data and send the top purchased products by customers in the given segment. | Best selling products bought by similar customers. | Those who fit in the defined segments | Top Sellers (Based on Demographic Segment) |
Send a reminder email to your site visitors who added a product to their favourites X number of days ago and did not complete the purchase (reminder email is sent only if recipient has never purchased the product) | Image and details of the product(s) added to favourites along with a reminder message. | Those who added a product to their favourites X number of days ago and did not purchase | Favourite Reminder |
Inform your subscribers about your daily deals and sales across your store. Prioritise your deals and offers based on brand, gender and style scores. (Recommended for Flash Sales sites) | Image and details about daily deals and flash sales. | All subscribers | Favourite Category Banners (Based on Tags) |
Encourage visitors to come back to your site by reminding them products they viewed during their visit and informing them about special deals and discounts in the category they have shown an interest in. | Image and details of the products the recipient viewed with offers and deals for products in the same category. | Those who viewed products but did not purchase | Product View with Campaigns |
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Strategy | Message Content | Target Audience | Playbook |
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Make your customers feel special on their birthday with a thoughtful message and a special offer. | Celebratory message along with a special offer or discount coupon. | Those who are celebrating their birthday | Birthday |
Send a follow-up message when your customer purchases any product from your store. | Image and details of the purchased item and "Make a Comment" or "Rate your Transaction" type of message. | Those who made a purchase | Comment After Purchase |
Send a signup anniversary email one year after member's subscription or for the subsequent years. | Send special offer celebrating the anniversary along with a thank you message. | Those who signed up a year ago (could be repeated for each year) | Signup Anniversary |
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