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Related Marketing Cloud offers you playbooks to send personalized email to your lovely customers. |
| Playbook | Goal | Target Audience | Stage | ||||||||
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| Abandoned Cart | To recover abandoned purchases and increase overall site conversion. | Those who add items to their cart and then abandon. |
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| Abandoned Cart With Recommendations | To recover abandoned purchases, increase overall site conversion and AOV. | Those who add items to their cart and then abandon. |
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| Daily | To encourage those who have been active on-site to convert using items they’ve demonstrated an interest in. | Those who view and browse products and do not purchase. |
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| New Campaigns by Favorite Category | To encourage purchases, raise category awareness and increase overall site conversion with relevant offers. | Visitors whose favorite category qualifies for new deals and offers. |
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| Favorite Category Campaigns(Based on Viewed Products) | To create 1:1 engagement, present relevant offers and increase overall site conversion. | Those who viewed products in the previous week and did not make a purchase. |
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| Price Drop(Based on Product Viewed) | To inform visitors about relevant offers, encourage purchase and increase overall site conversion. | Those who viewed an item for which the price has dropped. |
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| Price Drop with Recommendations | To inform visitors about relevant offers, raise product awareness and increase overall site conversion. | Those who viewed an item for which the price dropped. |
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| Site Search Abandonment | To create 1:1 engagement, raise category awareness and increase overall site conversion. | Those who performed an on-site search and did not purchase. |
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| Back in Stock | To re-engage your audience and increase overall site conversion. | Those who viewed an out of stock product. |
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| Low Stock | To create a sense of urgency, encourage purchase and increase overall site conversion. | Those who viewed a low stock product and did not purchase. |
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| Your Favorite Products are Back in Stock | To re-engage your audience and increase overall site conversion. | Those who added a product to their favorites which went out of stock. |
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| Category Top Sellers (Based on Viewed Category) | To create 1:1 engagement, raise category awareness and increase overall site conversion. | Those who viewed a specific category but didn’t browse through any product in the given category. |
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| Express Shipping | To encourage purchase and increase overall site conversion. | Those who viewed a product which qualifies for free express shipping and did not purchase. |
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| Favorite Category New Arrivals | To create 1:1 engagement, raise product awareness and increase overall site conversion. | All subscribers. |
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| Favorite Category Top Sellers | To create 1:1 engagement, raise product awareness and increase overall site conversion. | All subscribers. |
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| Cross-Sell | To increase product awareness, encourage speedy follow-up purchase and influence customers to spend more. | Those who made a purchase. |
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| Category Cross-Sell | To promote a given category, encourage speedy follow-up purchase and influence customers to spend more. | Those who made a purchase. |
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| Replenishment by Top Sellers (Periodic) | To encourage repeat purchases, raise awareness for products in the same category and increase customer lifetime value. | Those who bought consumable products. |
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| Birthday | To increase customer retention with personalized engagement. | Those who are celebrating their birthday. |
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| Comment After Purchase | To gain feedback on a purchase and encourage purchasers to become repeat customers. | Those who made a purchase. |
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| Sign Up Anniversary | To engage, revitalize your audience and let your customers know you value their business. | Those who signed up a year ago (could be repeated for each year) |
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| Lapsed Customer Win Back | To reactivate lapsed customers. | Lapsed customers. |
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