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A Geofence is a virtual perimeter that you can draw around real-world physical locations. Geofences can be small (less than 100 m in radius), large (many miles in radius), or any size in between. Geofences are placed around areas where you want to target your customers when they are around your store or visiting a particular location (attending an event, coming to the airport, etc.). Geofences are circular in shape and are defined by a center point (latitude and longitude) and a radius in meters. RMC uses Geofences to define zones to send location based push notifications as users enter/exit predefined areas.
What is Geofencing?
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Geofencing notifications are messages that are send sent to app users when they are are around a specific location, such as a store, a concert or a restaurant, determined by a virtual perimeter called geofence. RMC Geofencing solution allows marketers to send notifications to app users as they enter, leave or dwell a predefined geofence.
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What is the range of a Geofence?
The range of Geofences can vary greatly from less than 100 meter in radius to many km in radius. Most Geofences are placed around specific locations, such as a building, venue, airport, etc. We do not recommend Geofences less than 50 meters in radius.
Can I import Geofences?
Yes, you can import geofences. Please follow the following instructions to upload the list of Geofences that you created outside of RMC.
Can I send the same Notification to multiple Geofences?
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Can I personalise the Notifications?
Yes you can personalise your notifications based on user's demographics, preferences, behaviours, interests, etc. You can also bring segmentation into it to send personalised campaigns to different customer segments.
Can I track Notifications?
Yes, RMC gives you the option to track your notifications to see how many people received, opened your notifications as well as track how efficient your marketing campaign is bringing visitors to your website (visits, page views, etc.), how well these visitors convert and how much revenue they generate.
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