Geofencing FAQ

A Geofence is a virtual perimeter that you can draw around real-world physical locations. Geofences can be small (less than 100 m in radius), large (many miles in radius), or any size in between. Geofences are placed around areas where you want to target your customers when they are around your store or visiting a particular location (attending an event, coming to the airport, etc.). Geofences are circular in shape and are defined by a center point (latitude and longitude) and a radius in meters. RMC uses Geofences to define zones to send push notifications as users enter/exit predefined areas.

Geofencing is a real-time location-based marketing strategy that uses geographical locations to target app users. RMC uses geofencing to allow apps to send relevant notifications at the right time and place by triggering real-time push notifications as the user enters or exits the boundaries of the geofence along with the dwell time (length of visit).

Geofencing notifications are messages that are sent to app users when they are are around a specific location, such as a store, a concert or a restaurant, determined by a virtual perimeter called geofence. RMC Geofencing solution allows marketers to send notifications to app users as they enter, leave or dwell a predefined geofence.

Geotargeting tracks the location of customers and delivers messages based on their current geographical location. Geofencing is not used for targeting users that are in a location "right now" but rather a virtual perimeter that is setup in advance to target app users as they enter or exit the boundaries of the fenced area.

The range of Geofences can vary greatly from less than 100 meter in radius to many km in radius. Most Geofences are placed around specific locations, such as a building, venue, airport, etc. We do not recommend Geofences less than 50 meters in radius.

Yes, you can import geofences. Please follow the following instructions to upload the list of Geofences that you created outside of RMC.

Yes, RMC allows you to send the same notification to multiple Geofences.

Yes, you can send multiple notification to the same Geofence to address different user personas that you have in your customer base. 

All users who have downloaded your app and accepted push notifications will be able to receive your geofencing notifications when they around the vicinity of the geofence you have created.

No, your app users don't have to opt-in to receive Geofencing notifications , however they have to agree to receive push notifications and share their location.

Your app users will receive the notifications between the time range over which the campaign will be active when they enter or exit your geofences. You can also set a minimum amount of time users have to be in a geofence before receiving a notification (Dwell time).

Yes, you can set a minimum amount of time (Dwell time) users have to be in a geofence before receiving a notification.

There is no limitation to the number of geofences you can create with RMC.

All your app users who agreed to share their location and accepted push notifications can receive your notifications.

Character limitations differ per mobile platform. 

Yes you can personalise your notifications based on user's demographics, preferences, behaviours, interests, etc. You can also bring segmentation into it to send personalised campaigns to different customer segments. 

Yes, RMC gives you the option to track your notifications to see how many people received, opened your notifications as well as track how efficient your marketing campaign is bringing visitors to your website (visits, page views, etc.), how well these visitors convert and how much revenue they generate.