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Customer Life Cycle
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Customer Life Cycle
Customer Life Cycle

With Customer Life Cycle, you can analyze the buying behavior of your members and divide them into sections of their purchase history. Customer Life Cycle page; you can get it by selecting Segment>Retention Analytics>Customer Life Cycle.

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Sections in the chart;

Non-Purchase Member: It refers to customers who have become members but have not made any orders.
One Time Buyer: It refers to customers who have only made purchases once.
Active Repeat Buyer: It refers to customers who make purchase regularly.
At Risk Repeat Buyer: It refers to customers who are in the risk zone.
Churn: It refers to customers who lost

CLC Dynamics

With CLC Dynamics, you can view the number of people in the previous period on a weekly and monthly basis by section. You can also view the number and the percentage of customers who have passed the Active Repeat Buyer from sections ( Non-Purchase Member, One Time Buyer, Active Repeat Buyer, At risk Repeat Buyer and Churn).

CLC Dynamics page; you can get it by selecting Segment>Retention Analytics>CLC Dynamics

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# of Visitors From Previous Period: Indicates the number of people in the previous period by section.
#of Visitors Transitioned to Active Repeat Buyers: Indicates the number of customers who passed to Active Repeat Buyer from other sections.
%of Visitors Transitioned to Active Repeat Buyers: Indicares the percentage of customers who passed to Active Repeat Buyer from other sections.