Exit intent technology is an algorithm that detects and reacts to site abandonment in real time. Upon noticing exit intent (such as aggressive mouse movement to x-out of the page) the algorithm automatically triggers an incentivised pop-up to convince the abandoning visitor to take a desired action.
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Setting Up
Setting Up Anchor set set
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In the Title box type a Name for the exit intent.
- Select Status:
When Activated: the When you turn Active status on, the Targeting Action starts when the page that contains the targeted content is activated.
When Deactivated: Passive: When you turn Passive status on, the Targeting Action ends when the page that contains the targeted content is deactivated.
- Type the page URL(s) where the pop-up will be shown. You can add multiple page URL's. Use comma (,) to separate multiple values. Type '*' to apply exit intent on all pages across the entire site.
- Choose Exit Intent from the drop down menu.
Properties Anchor create create
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TYPE: INLINE
- You have different options to add Content to your pop-up:
- Simply Copy and Paste your own Lightbox HTML to the Content area.
OR - Select from the built-in Templates and in Templates and update content with the Design HTML option.
- Simply Copy and Paste your own Lightbox HTML to the Content area.
Enter a Destination URL, if you want to include a link to your pop-up.Status colour Yellow title optional - Width
Width (px) - the width in pixels of the pop-up.Status colour Yellow title optional
Height
Height (px) - The height in pixels of the pop-up.Status colour Yellow title optional - Wait In Seconds: Wait time in seconds for Exit Intent screen.
Optional: select -
Content Minimized: Copy and paste your HTML design for the minimized Exit Intent screenStatus colour Yellow title optional
Page Position: Choose position for the minimized screen.Status colour Yellow title optional
Select Set Tracking Parameter and add a Tracking Value that you desire to your redirect. This will allow you to track activity.Status colour Yellow title optional
TYPE: URL - Use this option when the pop-up content is available externally.
- Source URL: RMC will deliver the content from the URL supplied.
Optional: enter
Enter a Destination URL, if you want to include a link to your pop-up.Status colour Yellow title optional
Timing and Time Range Anchor schedule schedule
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Define the time frame to run the exit intent action:
Valid From – date and time from which the redirect will be applied.
Valid Through – date and time after which the redirect action will no longer be applied.
Optional: use
Use Capping to apply delivery limitations to the pop-up. RMC supports the following limitations:Status colour Yellow title optional
Limiting delivery by Visit: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) during a single visit.
Limiting delivery by Visitor: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) to a given visitor, across all visits.
Limiting delivery by the Hour / Week / Month: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) hourly, weekly or monthly.
Defining Target AudienceAnchor target target
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To show the pop-up only to selected visitor segments you need to connect it to pre-defined Targeting Rules.
- Choose the Targeting Rules to define your visitor segments.
- An action can be connected to multiple Targeting Rules with AND or OR logical operators.
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You need to create Targeting Rules first to be able to connect Targeting Actions to the appropriate visitor segments. |
Parent TopicPage: Targeting Actions