Exit Intent

Owned by Melih Ayhan (Unlicensed)
Last updated: Jul 12, 2019 by Nurçin Kandemir (Unlicensed)
3 min read

Turn site abandonment into conversions.

Use this option to reduce site abandonment and turn page views into purchases you could have normally missed by offering your visitors an immediate discount or coupon triggered by exit intent.

Through Exit Intent Targeting, the cursor movement of a visitor is tracked and you can target them with relevant messages or offers just when they try to leave the page.


You can add your Promotion Codes to the Exit Intent pop-ups . Please review the Promotion Campaigns page for more information on how to upload your Promo Codes to RMC.




On this Page:


Setting Up 

  1. In the Title box type a Name for the exit intent.


  2. Select Status:

    1. When Activated: When you turn Active status on, the Targeting Action starts.

    2. When Passive: When you turn Passive status on, the Targeting Action ends.

  3. Type the page URL(s) where the pop-up will be shown. You can add multiple page URL's. Use comma (,) to separate multiple values. Type '*' to apply exit intent on all pages across the entire site.

  4. Choose Exit Intent from the drop down menu.




Properties 

TYPE: INLINE

  1. You have different options to add Content to your pop-up:

    • Simply Copy and Paste your own Lightbox HTML to the Content area. 
      OR
    • Select from the built-in Templates and update content with the Design HTML option.

  2. OPTIONAL Enter a Destination URL, if you want to include a link to your pop-up.

  3. OPTIONAL Width (px) - the width in pixels of the pop-up.

  4. OPTIONAL Height (px) - The height in pixels of the pop-up.

  5. Wait In Seconds: Wait time in seconds for Exit Intent screen.  

  6.  OPTIONALContent Minimized: Copy and paste your HTML design for the minimized Exit Intent screen 

  7. OPTIONAL Page Position: Choose position for the minimized screen.

  8. OPTIONAL Select Set Tracking Parameter and add a Tracking Value that you desire to your redirect. This will allow you to track activity. 


TYPE: URL - Use this option when the pop-up content is available externally.

  1. Source URL: RMC will deliver the content from the URL supplied.

  2. OPTIONAL Enter a Destination URL, if you want to include a link to your pop-up.





Timing and Time Range 

  1. Define the time frame to run the exit intent action:

    • Valid From – date and time from which the redirect will be applied.

    • Valid Through – date and time after which the redirect action will no longer be applied. 

  2. OPTIONAL Use Capping to apply delivery limitations to the pop-up. RMC supports the following limitations:

    Limiting delivery by Visit: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) during a single visit. 

    Limiting delivery by Visitor: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) to a given visitor, across all visits. 

    Limiting delivery by the Hour / Week / Month: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) hourly, weekly or monthly.






Defining Target Audience

  • To show the pop-up only to selected visitor segments you need to connect it to pre-defined Targeting Rules.

  • Choose the Targeting Rules to define your visitor segments.

  • An action can be connected to multiple Targeting Rules with AND or OR logical operators. 

You need to create Targeting Rules first to be able to connect Targeting Actions to the appropriate visitor segments.




Parent Page: Targeting Actions

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