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Targeting Rules Overview Anchor |
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Use the different criteria under Targeting Rules and setup Audiences to target certain visitors in your campaigns.
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1. Select Product Attribute
RulesRule
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You can use the rules in the Product Attribute category to combine event based targeting with detailed product related information.
Below are the options within the Product Attribute category:
- Age Group: select this option if your products have an age group field.
- Attribute 1 through 5: custom product attributes related to your product data.
- Brand: use this option if your product data has brand related information.
- Colour: use this option to target or exclude based on colour related product variation.
- Number of Comments: use this option to target or exclude based on the number of comments available for a given product.
- Free Shipping:
- Gender: target based on the gender information related to your product.
- Item Group ID: select this option if Item Group ID is available in your product data. Target based on the Item Group ID available for the product.
- Material: use this option to target or exclude based on material related product variation.
- Title: use this option to target based on the title of the product.
2. Select the Targeting
ConditionsCondition Anchor condition condition
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Choose one of the targeting condition to include or exclude based on the Custom Values you define.
- Choose Any Matched from the dropdown to target visitors matching any of the defined parameter values.
- Choose All Matched from the dropdown if you target visitor matching all of the defined parameter values.
- Choose Not Matched from the dropdown if you target visitors who do not matching the defined parameter values.
Parent Topic: Targeting Rules