Product Attributes

Product attributes allow you to use additional product information for behavioural targeting.

Events describe the actions and engagement of visitors such as product view, add to cart, onsite search.

Product attributes describe product related parts of events, such as the brand, category, colour of the product and what it costs.

See Uploading Your Product Data document to learn more about how to integrate your product data to RMC.

On this Page:

Targeting Rules Overview

Select Product Attribute Rule
Select the Targeting Condition

Related Pages:

Product Data Integration

Targeting Rules Overview

Select Targeting Rules from the scrollable list, drag and drop selected criteria to the left side of the screen. A given criterion can be removed by clicking the button in its row.

Once a criterion has been inserted its properties and conditions can be defined. For example, some criterion can be set to include or exclude certain qualities; and those qualities can also be defined. In some cases qualities are selected from a dropdown list (such as browser language), while in other cases qualities are typed in manually (such as the operating system visitor is using).

If more than one criterion is used in a targeting rule, use the 'AND' or 'OR' logical operator to combine them.

What's the difference between 'AND' and 'OR' logical operator?

Any new criterion you add with the 'OR' operator will expand your audience (to include any visitor who meets your first set of rules or your second set), while criterion added with the 'AND' operator will shrink your audience (by requiring audience members to meet both your first and second set of rules).

1. Select Product Attribute Rule

You can use the rules in the Product Attribute category to combine event based targeting with detailed product related information.

Below are the options within the Product Attribute category:

Age Group: select this option if your products have an age group field.

Attribute 1 through 5: custom product attributes related to your product data.

Brand: use this option if your product data has brand related information.

Colour: use this option to target or exclude based on colour related product variation.

Number of Comments: use this option to target or exclude based on the number of comments available for a given product.

Free Shipping:

Gender: target based on the gender information related to your product.

Item Group ID: select this option if Item Group ID is available in your product data. Target based on the Item Group ID available for the product.

Material: use this option to target or exclude based on material related product variation.

Title: use this option to target based on the title of the product.

2. Select the Targeting Condition

Choose one of the targeting condition to include or exclude based on the Custom Values you define.

Choose Any Matched from the dropdown to target visitors matching any of the defined parameter values.
Choose All Matched from the dropdown if you target visitor matching all of the defined parameter values.
Choose Not Matched from the dropdown if you target visitors who do not matching the defined parameter values.

Parent Topic: Targeting Rules