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Turn site abandonment into conversions.
Use this option to reduce site abandonment and turn page views into purchases you could have normally missed by offering your visitors an immediate discount or coupon triggered by exit intent.
Exit intent technology is an algorithm that detects and reacts to site abandonment in real time. Upon noticing exit intent (such as aggressive mouse movement to x-out of the page) the algorithm automatically triggers an incentivised pop-up to convince the abandoning visitor to take a desired actionThrough Exit Intent Targeting, the cursor movement of a visitor is tracked and you can target them with relevant messages or offers just when they try to leave the page.
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You can add your Promotion Codes to the Exit Intent pop-ups . Please review the Promotion Campaigns page for more information on how to upload your Promo Codes to RMC. |
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Setting Up Anchor set set
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In the Title box type a Name for the exit intent.
- Select Status:
When Activated: the When you turn Active status on, the Targeting Action starts when the page that contains the targeted content is activated.
When Deactivated: Passive: When you turn Passive status on, the Targeting Action ends when the page that contains the targeted content is deactivated.
- Type the page URL(s) where the pop-up will be shown. You can add multiple page URL's. Use comma (,) to separate multiple values. Type '*' to apply exit intent on all pages across the entire site.
- Choose Exit Intent from the drop down menu.
Properties Anchor create create
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TYPE: INLINE
- You have different options to add Content to your pop-up:
- Simply Copy and Paste your own Lightbox HTML to the Content area.
OR - Select from the built-in Templates and in Templates and update content with the Design HTML option.
- Simply Copy and Paste your own Lightbox HTML to the Content area.
Enter a Destination URL, if you want to include a link to your pop-up.Status colour Yellow title optional - Width
Width (px) - the width in pixels of the pop-up.Status colour Yellow title optional
Height
Height (px) - The height in pixels of the pop-up.Status colour Yellow title optional
Optional: select- Wait In Seconds: Wait time in seconds for Exit Intent screen.
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Content Minimized: Copy and paste your HTML design for the minimized Exit Intent screenStatus colour Yellow title optional
Page Position: Choose position for the minimized screen.Status colour Yellow title optional
Select Set Tracking Parameter and add a Tracking Value that you desire to your redirect. This will allow you to track activity.Status colour Yellow title optional
TYPE: URL - Use this option when the pop-up content is available externally.
- Source URL: RMC will deliver the content from the URL supplied.
Optional: enter
Enter a Destination URL, if you want to include a link to your pop-up.Status colour Yellow title optional
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Timing and Time Range Anchor schedule schedule
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Define the time frame to run the exit intent action:
Valid From – date and time from which the redirect will be applied.
Valid Through – date and time after which the redirect action will no longer be applied.
Optional: use
Use Capping to apply delivery limitations to the pop-up. RMC supports the following limitations:Status colour Yellow title optional
Limiting delivery by Visit: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) during a single visit.
Limiting delivery by Visitor: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) to a given visitor, across all visits.
Limiting delivery by the Hour / Week / Month: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) hourly, weekly or monthly.
Defining Target Audience Anchor target target
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To show the pop-up only to selected visitor segments you need to connect it to pre-defined Targeting Rules.
- Choose the Targeting Rules to define your visitor segments.
- An action can be connected to multiple Targeting Rules with AND or OR logical operators.
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You need to create Targeting Rules first to be able to connect Targeting Actions to the appropriate visitor segments. |
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An A/B test compares two or more versions of your targeting actions to see which best lifts your conversions, sales or other metrics you identify.
Use an A/B test to compare changes to your page against your default page design to determine which actions produces the best results.
See A/B Testing, for more information.
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If you select the A/B Testing option, your targeting action will only be used for testing purposes and will not be displayed otherwise. |
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Parent Page: Targeting Actions