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A zone is a defined area on a website where banners will be displayed.

Banners are displayed on websites in zones. A zone simply represents a defined area on the website where a banner should be displayed. Create a new zone whenever there is new area on your website where you want to display banners.

RMC allows a great deal of flexibility in how you use zones. A zone could simply represent a certain space but that space could appear anywhere on a website page (or even multiple times per page). Alternatively, a zone might not have any fixed dimensions, but always be displayed in the top-right of all website pages; a zone might be both fixed size, and fixed position on the website pages; or a zone could only appear in a certain sub-section of a website, etc.. There are almost limitless ways that you can use zones to define where banners are displayed on a website.


If you want to display banners to a group of pre-defined visitors, you will need to create Targeting Rules first.


On this Page:

Next Steps:

  • Linking Banners to Rules and Zones

Related Pages:


Creating a New Zone 

To create a new zone, go to Target > Zones and click on New Zone:


General Information 

Enter the general information in the required fields to create the new zone:

Title

The name of the zone. It is recommended that you use a name that uniquely identifies the zone, and will allow you to recognise the zone quickly and easily.

Width (px)The width of the zone.
Height (px)The height of the zone.
Number of BannersTotal number of banners that will be displayed in this zone.
Minimum Banner Count

Defines the minimum number of banners that will be displayed in the zone.

Targeting Algorithm

Target engine uses the following algorithms provided to match banners to shoppers who will find it most relevant in their current context:

  • Display banners based on Targeting Rules: In this option, banners are selected and displayed based upon their Targeting Rules (segment, referrer, geography, purchase history, cart value, etc).
  • Category Awareness:
  • Combine Zones:
  • Top Seller Category Banner:
  • Top Performing Banners:
  • Search Keyword to Category Banners:
  • Last Viewed Category Banners:
  • Favorite Category Banners:
Default Banner
Serve If Rule Matches


Save Changes 

Once you have filled out all the fields, click on Save to create the new zone. You will be returned to the Target > Zones page, where you will be able to see your newly created zone.

Although you have now created a new zone, and you can link Rules and Banners to the new zone, no banners will be displayed on your website until you have also created the zone serving tag and inserted the tag into the website's code in the appropriate location.


Editing and Deleting a Zone 

Go to Target > Zones to Edit or Delete an existing zone.




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