Exit Intent

Setting Up 

1. In the Title box type a Name for the exit intent.

   
   

2. Select Status:
   
   

   1. When Activated: the Targeting Action starts when the page that contains the targeted content is activated.

   2. When Deactivated: the Targeting Action ends when the page that contains the targeted content is deactivated.

3. Type the page URL(s) where the pop-up will be shown. You can add multiple page URL's. Use comma (,) to separate multiple values. Type '*' to apply exit intent on all pages across the entire site.
   
   
4. Choose Exit Intent from the drop down menu.

Creating Content 

TYPE: INLINE

1. You have different options to add Content to your pop-up:
   
   
   • Simply Copy and Paste your own Lightbox HTML to the Content area. 
     OR
   • Select from the built-in Templates and update content with the Design HTML option.
   
   
2. OPTIONAL Enter a Destination URL, if you want to include a link to your pop-up.
   
   
3. Width (px) - the width in pixels of the pop-up.
   
   
4. Height (px) - The height in pixels of the pop-up.
   
   
5. OPTIONAL Select Set Tracking Parameter and add a Tracking Value that you desire to your redirect. This will allow you to track activity. 
   

TYPE: URL - Use this option when the pop-up content is available externally.

1. Source URL: RMC will deliver the content from the URL supplied.
   
   
2. OPTIONAL Enter a Destination URL, if you want to include a link to your pop-up.

Scheduling and Setting Delivery Limitations 

1. Define the time frame to run the exit intent action:

• • Valid From – date and time from which the redirect will be applied.

1. • Valid Through – date and time after which the redirect action will no longer be applied. 
     
     

2. OPTIONAL Use Capping to apply delivery limitations to the pop-up. RMC supports the following limitations:
   
   Limiting delivery by Visit: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) during a single visit. 
   
   Limiting delivery by Visitor: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) to a given visitor, across all visits. 
   
   Limiting delivery by the Hour / Week / Month: if set, RMC will not apply the exit intent action more than the specified number of times (capping count) hourly, weekly or monthly.
   
   
   

Targeting your Audience 

• To show the pop-up only to selected visitor segments you need to connect it to pre-defined Targeting Rules.

• Choose the Targeting Rules to define your visitor segments.
  
  
• An action can be connected to multiple Targeting Rules with AND or OR logical operators. 
  
  

Testing and Optimising 

An A/B test compares two or more versions of your targeting actions to see which best lifts your conversions, sales or other metrics you identify.

Use an A/B test to compare changes to your page against your default page design to determine which actions produces the best results.

See A/B Testing, for more information.