Email Playbooks

Encourage would-be customers to complete their purchase when they leave items in their shopping cart.

Image and details of the items that the recipient has added to their cart with a promo code or special offer.

Insert alternative product recommendations into your cart abandonment emails, based on each recipient’s interactions with your store.

Image and details of the items that the recipient has added to their cart with alternative product recommendations and a promo code.

Those who add items to their cart and then abandon

Encourage visitors to come back to your site when they browse products and do not make any purchases by sending an email the following day or within a given timeframe.

Those who view and browse products and do not purchase

Inform site visitors about new deals (banner offers) in the categories they viewed the most during their site visit in a given timeframe.

Offers and banners based on viewed products in the given timeframe.

Offers (banner images) matching the categories found in the emails that were opened by the recipient.

Those who opened your previous email(s)

Product recommendations based on viewed products by other visitors who searched the same keyword. “Searched this keyword and viewed”

Those who performed an on-site search and did not purchase

Information and image of the campaign offers (banners) which are about to expire.

Notify visitors when new campaign banners are available on your site. The new campaigns are ordered and sent based on the visitor’s favourite category.

New campaign banners in visitors favourite category.

Those who view or purchase a product within a given timeframe

Notify visitors when the products they viewed and did not purchase are on sale with an email that includes the items on sale.

Image and price drop information for the product viewed.

Those who viewed an item for which the price has dropped

Notify visitors when the products they viewed and did not purchase are on sale with relevant recommendations for other products viewed by visitors who viewed the same (recommends only products that are on sale)

Image and price drop information and alternative product recommendations, “Viewed also Viewed”

Those who viewed an item for which the price dropped

Automatically notify your customers when out of stock products they viewed are back in stock. The stock level used in this algorithm is determined by comparing the stock level at the time the product was viewed and the current stock level.

Image and back in stock notification for out of stock product viewed.

Those who viewed an out of stock product

Use visitor’s browsing data to send a notification email when products they viewed reach the low stock limit you set.

Viewed products and information on new stock levels.

Automatically notify your customers when their favourite out of stock products become available. The notification is based on the last added out of stock product to favourites.

Image of the favourite product with back in stock information.

Those who added a product to their favourites which went out of stock

Send email including best sellers based on the category the visitors viewed during their site visit.

Category best sellers based on viewed category.

Those who viewed a specific category but didn’t browse through any product in the given category

Notify visitors when free express shipping offer is available for the products they viewed and did not purchase.

Product viewed, free express shipping offer and alternative product recommendations.

Those who viewed a product which qualifies for free express shipping

Inform site visitors about new product arrivals in their favourite category to encourage them to visit your store.

Those who added a new item to their favourite category in a given timeframe

Segment your customers based on their demographic data and send the top purchased products by customers in the given segment.

Best selling products bought by similar customers.

Send a reminder email to your site visitors who added a product to their favourites X number of days ago and did not complete the purchase (reminder email is sent only if recipient has never purchased the product)

Image and details of the product(s) added to favourites along with a reminder message.

Those who added a product to their favourites X number of days ago and did not purchase

Inform your subscribers about your daily deals and sales across your store.  Prioritise your deals and offers based on brand, gender and style scores. (Recommended for Flash Sales sites)

Image and details about daily deals and flash sales.

Encourage visitors to come back to your site by reminding them products they viewed during their visit and informing them about special deals and discounts in the category they have shown an interest in.

Use purchased item as a reference and send a post-purchase email including relevant recommendations based on products bought by other customers who bought the same.

Recommend other items purchased by customers who bought the same product. "Frequently Bought Together", "Bought also Bought"

Send a post-purchase email within a certain timeframe in order to promote a selected product category or subcategory on your site.

Image and details of best selling products in promoted category or subcategory.

Those who made a purchase

Automatically analyse the average time between consecutive orders made by each customer in the given product category and send an email reminding your customers that it’s time to buy again.

Image of the product that you are reminding the customer to repurchase along with the top sellers in the purchased category.

Inform site visitors about best selling products in their favourite category. This algorithm cross-references most viewed categories with category purchases made within a given timeframe, eliminates the categories in which purchases were made in order to determine customer’s favourite category (usually sent on a weekly basis).

All customers who made a purchase

Make your customers feel special on their birthday with a thoughtful message and a special offer.

Celebratory message along with a special offer or discount coupon.

Send a follow-up message when your customer purchases any product from your store.

Image and details of the purchased item and "Make a Comment" or "Rate your Transaction" type of message.

Those who made a purchase

Send special offer celebrating the anniversary along with a thank you message.

Those who signed up a year ago (could be repeated for each year)

Reconnect and win back customers who haven't visited or purchased from your store within a given timeframe.

Discount or free shipping offer with products from last viewed category or previous week's best sellers.