Use this option to reduce site abandonment and turn page views into purchases you could have normally missed by offering your visitors an immediate discount or coupon triggered by exit intent.
Exit intent technology is an algorithm that detects and reacts to site abandonment in real time. Upon noticing exit intent (such as aggressive mouse movement to x-out of the page) the algorithm automatically triggers an incentivised pop-up to convince the abandoning visitor to take a desired action.
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Parent Topic: Targeting Actions