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A zone is a defined area on a website where banners will be displayed.

Banners are displayed on websites in zones. A zone simply represents a defined area on the website where a banner should be displayed. Create a new zone whenever there is new area on your website where you want to display banners.


RMC allows a great deal of flexibility in how you use zones. A zone could simply represent a certain space but that space could appear anywhere on a website page (or even multiple times per page). Alternatively, a zone might not have any fixed dimensions, but always be displayed in the top-right of all website pages; a zone might be both fixed size, and fixed position on the website pages; or a zone could only appear in a certain sub-section of a website, etc.. There are almost limitless ways that you can use zones to define where banners are displayed on a website.


Info

If you want to display banners to a defined segment of your visitors, you will need to create Targeting Rules first.


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On this Page:

Next Steps:

Related Pages:


Creating a New Zone 
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  1. Click Target in the top menu bar.

  2. Select Zones.

  3. Click New Zone
    Or
    To copy an existing Zone, click  to edit and create a similar zone.


1. Enter General Information  
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Enter the general information in the required fields to create the new zone:

  • Title – name the zone. It is recommended that you use a name that uniquely identifies the zone, and will allow you to recognise the zone quickly and easily.
  • Width (px) – enter the width of the zone in pixels.
  • Height (px) – enter the height of the zone in pixels.
  • Number of Banners – enter the total number of banners that will be displayed in this zone.
  • Minimum Banner Count – enter the minimum number of banners that will be displayed in the zone.
  • Default Banner – select a default banner to be displayed in case no banners are found to match the Targeting Algorithm.

2. Select Targeting Algorithm 
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Target engine uses the following algorithms provided to match banners to shoppers who will find it most relevant in their current context:


  • Display banners based on Targeting Rules 

Use this option to manage the display of banners based on each visitor's behavioural and demographic characteristics. See Targeting Rules for more information on how to define your targeted audience.Select this option to manage the display of banners based on each visitor's behavioural and demographic characteristics. Banners will be displayed and rotated based on the targeting rules you create. Banners matching your visitor will be displayed first. See Targeting Rules for more information on how to define your targeted audience.



  • Category Awareness
    • If two banners priority order is the same than Target looks at the Banner Order list to determine display priority. See Banner Priority to manually change the order of banners. 
    Kişinin favori kategorileri hesaplanır.
      Eğer zone daki bannerlara favori kategori tipinde kural tanımlanmış ise kişinin favori kategorisinde olan bannerlar saptanır. Öncelik bu bannerlar dışındaki bannerlara verilerek zone daki banner listesi sıralanır. Eğer capping tanımlanmış ise capping tipi ve değeri göz önüne alınarak sıralama yapılır. Buradaki mantık, bütün bannerların capping frekansına ulaştırılmaya çalışılmasıdır. Frekans değeri küçük olan banner önce gösterilir, böylece rotasyon sağlanır. Hepsi eşit ise banner prioritye gore sıralanır.
    • Category Awareness


    Select this option to increase awareness for different product categories. The algorithm determines and finds the banners matching the visitor's favourite category. Priority of display are given to banners that do not match the visitor's favourite category. The frequency capping of each banner

     


    Combine Zones


    Top Seller Category Banner

    Top Performing Banners

    Search Keyword to Category Banners


    Last Viewed Category Banners


    Favourite Category Banners


    3. Save Changes 
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    Once you have filled out all the fields, click on Save to create the new zone. You will be returned to the Target > Zones page, where you will be able to see your newly created zone.

    Info

    Although you have now created a new zone, and you can link Rules and Banners to the new zone, no banners will be displayed on your website until you have also created the zone serving tag and inserted the tag into the website's code in the appropriate location.


    Managing Existing Zones 
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    The initial page of Zones (Target > Zones) displays a list of previously defined Zones.

    To manage existing Zones, use the following basic actions:

    •  – opens Zone's editing interface, where you can configure the Zone.

    • – deletes the Zone.

    • – opens the Banner Order interface where you can manually change the display order of banners in the selected zone by dragging and dropping them anywhere you want. Changes will automatically be saved.


    Parent Topic: Banner Management