Creating a New Zone
- Click Target in the top menu bar.
- Select Zones.
- Click New Zone
Or
To copy an existing Zone, click
to edit and create a similar zone.
1. Enter General Information
Enter the general information in the required fields to create the new zone:
- Title – name the zone. It is recommended that you use a name that uniquely identifies the zone, and will allow you to recognise the zone quickly and easily.
- Width (px) – enter the width of the zone in pixels.
- Height (px) – enter the height of the zone in pixels.
- Number of Banners – enter the total number of banners that will be displayed in this zone.
- Minimum Banner Count – enter the minimum number of banners that will be displayed in the zone.
- Default Banner – select a default banner to be displayed in case no banners are found to match the Targeting Algorithm.
2. Select Targeting Algorithm
Target engine uses the following algorithms provided to match banners to shoppers who will find it most relevant in their current context:
- Display banners based on Targeting Rules
Use this option to manage the display of banners based on each visitor's behavioural and demographic characteristics. See Targeting Rules for more information on how to define your targeted audience.
- Category Awareness
Kişinin favori kategorileri hesaplanır.
Eğer zone daki bannerlara favori kategori tipinde kural tanımlanmış ise kişinin favori kategorisinde olan bannerlar saptanır. Öncelik bu bannerlar dışındaki bannerlara verilerek zone daki banner listesi sıralanır. Eğer capping tanımlanmış ise capping tipi ve değeri göz önüne alınarak sıralama yapılır. Buradaki mantık, bütün bannerların capping frekansına ulaştırılmaya çalışılmasıdır. Frekans değeri küçük olan banner önce gösterilir, böylece rotasyon sağlanır. Hepsi eşit ise banner prioritye gore sıralanır.
Combine Zones
Top Seller Category Banner
Top Performing Banners
Search Keyword to Category Banners
Last Viewed Category Banners
Favourite Category Banners
3. Save Changes
Once you have filled out all the fields, click on Save to create the new zone. You will be returned to the Target > Zones page, where you will be able to see your newly created zone.
Although you have now created a new zone, and you can link Rules and Banners to the new zone, no banners will be displayed on your website until you have also created the zone serving tag and inserted the tag into the website's code in the appropriate location.
Managing Existing Zones
The initial page of Zones (Target > Zones) displays a list of previously defined Zones.
To manage existing Zones, use the following basic actions:
- – opens Zone's editing interface, where you can configure the Zone.
– deletes the Zone.
– opens the Banner Order interface where you can manually change the display order of banners in the selected zone by dragging and dropping them anywhere you want. Changes will automatically be saved.
Parent Topic: Banner Management