Flow

Setting Up a Flow 

1. In the Title box type a Name for the Flow.

   
   

2. Select Status:
   
   

   1. When Activated: the Targeting Action starts when the page that contains the targeted content is activated.

   2. When Deactivated: the Targeting Action ends when the page that contains the targeted content is deactivated.

3. Type the page URL(s) where the pop-up will be shown. You can add multiple page URL's. Use comma (,) to separate multiple values. Type '*' to show pop-up on all pages across the entire site.
   
   
4. Choose Flow from the drop down menu.
   
   

Designing the Flow 

1. Rules are the checks that decide if the actions are undertaken on a segment of visitors. Select the first pre-defined targeting rule.

   You need to create Targeting Rules first to be able to connect Targeting Actions to the appropriate visitor segments.

2. Enter the time delay in minutes for the flow to wait without execution until the next targeted action.
   
   
3. OPTIONAL Enter a second Targeting Rule to further segment your audience.
   
   
4. Final Action is the campaign element that will be sent once the conditions are met.
   
   
   1. Send Push: Targeted and personalised Push messages for both android and iOS.
      
   2. Send SMS: Targeted and personalised SMS's.
      
   3. Send Widget as Email: Triggered emails with personalised product recommendations. (Recommend module is required to be able to use this option).
      
      
5. Select the "After Visit End" option to end the journey right there, unconditionally.
   
   
6. OPTIONAL Select Set Tracking Parameter and add a Tracking Value to track and measure the results of your campaign.
   
   
   

Scheduling and Setting Delivery Limitations 

1. Define the time frame for the show Flow action:

• • Valid From – date and time from which the Flow will be applied.

1. • Valid Through – date and time after which the Flow action will no longer be applied. 

2. OPTIONAL Use Capping to apply delivery limitations to the pop-up. RMC supports the following limitations:

• • Limiting delivery by Visit: if set, RMC will not apply the Flow action more than the specified number of times (capping count) during a single visit. 
    
    
  • Limiting delivery by Visitor: if set, RMC will not apply the Flow action more than the specified number of times (capping count) to a given visitor, across all visits. 
    
    
  • Limiting delivery by the Hour / Week / Month: if set, RMC will not apply the Flow action more than the specified number of times (capping count) hourly, weekly or monthly.
    
    

Testing and Optimising 

An A/B test compares two or more versions of your targeting actions to see which best lifts your conversions, sales or other metrics you identify.

Use an A/B test to compare changes to your page against your default page design to determine which actions produces the best results.

See A/B Testing, for more information.