SMS Use Cases

Owned by Melih Ayhan (Unlicensed)
Last updated: Sept 11, 2017
4 min read

Use Cases in SMS for various industries:


Use Cases in Banking and Financial Services Solutions 

SMS messaging enables new service models, costs savings, and customer satisfaction in the Banking and Financial Services industry.

Your customers are mobile and now your financial services can be too. SMS messaging gives you a simple but a very effective solution for reaching your customers anytime, anywhere, and on any mobile device. 

SMS messaging is an excellent solution not only for your customers but for your organisation as well. With SMS, you don’t have to worry about spam filters, or developing and marketing a new app. You’re able to instantly send fraud alerts to minimise losses, payment reminders to help customers stay on top of their bills, notifications to improve customer service and other marketing solutions.

Furthermore, this solution is the best practice to reduce operating costs. You can reduce the workload of your staff and cut down on call centre and help desk costs as you can solve issues by sending SMS messages to multiple recipients.

Advantages of using SMS in Banking and Financial Services

  • Use SMS messages for payment reminders, debt collection, and account updates, reducing the cost of inbound and outbound calls to your call centre. 

  • Implement two-factor authentication and send fraud alerts to reduce losses and improve account security. 

  • Grow your opt-in list by delivering value-added services over SMS, and then leverage it for cross-selling, lead nurturing and relationship building.
  • Improve on-time payment rates with timely payment reminders and personalised messages.


Use Cases in Ecommerce Solutions 

SMS messaging helps you increase engagement and conversions at every step of the customer lifecycle.

Your customers are going places – and now your business can too. SMS messaging gives you a powerful end-to-end solution that lets you attract, engage and retain your customers while increasing your revenues – without your customers ever having to visit your website or store.

RMC's SMS functionality provides a fast, effective and easy to use solution to deliver timely and engaging experiences to your customers wherever they are.

How to use SMS to boost Ecommerce Sales

Build automated lifecycle programs for nurturing first time buyers, active, loyal and lapsed customers. Your programs will be more effective with the addition of the SMS channel. 


ACQUIRE

Increase your omnichannnel marketing audience.Each website visitor is a potential mobile subscriber, catch their contact details with RMC's integrated signup forms. Once you get the opt-in, use SMS to supplement your other marketing channels for cross-selling, lead nurturing and relationship building.

CONVERT


Turn your non-purchase members into customers.Turn your non-purchase members into customers by promoting a special sale or event on your website.
Deliver engaging messages.Automatically send new product announcements, time-sensitive promotions and discounts to your customers.

GROW

Turn your one-time buyers into active customers.Turn your one-time buyers into active customers by sending helpful and engaging messages that will incentivise additional purchases.

RETAIN


Send informative messages.Send order confirmations and delivery notifications about the status of ordered products.
Build long-lasting relationships.Send your customers coupons to reward their loyalty. Surprise them with birthday messages or signup anniversary gifts.

WIN BACK

Bring lapsed customers back.Setup reactivation campaigns to automatically target customers that are unresponsive to emails.


Use Cases in Retail Solutions 

SMS messaging helps you increase engagement, foot traffic and conversions.

Success in the Retail industry depends on your ability to reach customers faster, achieve higher levels of engagement, and drive more traffic to your offline store and website. That’s exactly what SMS can deliver to your retail business.

SMS messaging gives you a powerful tool for instantly putting your message into customer hands. RMC's SMS functionality provides a fast, effective and easy to use solution to deliver timely and engaging experiences to your customers wherever they are.

How SMS can improve your Retail Business

Create a New Engagement Channel

    • Use two-way SMS to allow users to opt-in to marketing channels – and then leverage it for cross-selling, lead nurturing and relationship building.

    • Instantly put product announcements, promotions, and special event details into your customers hands.

    • Promote a special online sale or event to drive more traffic to your website.


Increase Foot Traffic and Offline Sales 

    • Send limited time mobile coupons to increase sales and daily foot traffic with an SMS campaign that pushes a promotion valid in-stores only.
    • Create buzz around a new line or product launch. Send SMS messages that offer early bird access, a sneak peek, or a special discount. 
    • Encourage more traffic and increase offer redemptions during big shopping days of the year like Black Friday.


Increase Productivity and Cost Savings

    • Send order updates, in-stock notifications and delivery confirmations to let your customers know that you are on top of their business.
    • Automate multichannel workflows and drive cost savings by eliminating message redundancy across channels.


Use Cases in Travel and Hospitality Solutions 

Instantly deliver time-sensitive promotions, travel updates and customer satisfaction.

Whether you need to alert customers on last-minute deals or important travel updates, SMS messaging helps you reach your customers quickly and efficiently even when they are on the move. RMC's SMS functionality provides a fast, effective and easy to use solution allowing you to reach more potential customers, keep in touch with existing ones and attract new travellers.

Instantly Reach Customers

Provide Travel Information:

    • Travel confirmation, itineraries and reminders
    • Information about upgrade opportunities
    • Departure information
    • Flight changes
    • Gate information
    • Boarding status
    • Alerts on delays, changes or cancellation
    • Lost baggage tracking
    • Provide information about weather, time differences, exchange rate, etc.


Send Marketing Messages:

    • Launch SMS campaigns to attract more customers.
    • Offer mobile coupons or notifications on last minute deals, promotions and special event details to your customers.
    • Offer the extra services of your hotel via SMS (SPA services, Restaurants, Golf Courses, etc) and increase your overall revenue.
    • Send special offers on extra hotel services.


Parent Topic: SMS


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