General Information
Use Events to collect data about customer interactions with your company. Events are online/offline customer interactions with your company that can be tracked by RMC.
Following are all examples of actions you might want to track as Events:
Online Events Example:
- Page view on website
- Product purchase on website
- Keyword search on website
- Email campaign click or adwords
- Product add to shopping cart on the mobile app
Offline Events Example:
- Call Center calls
- Product purchases from offline store
- Offline store visit (data from iBeacon/wireless)
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Methods or Sources for Sending Event Data to RMC |
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