Autopilot Terms

On this page you will find the terms and explanations you will encounter when using the RMC Autopilot module.

Autopilot

Autopilot is an e-commerce automation application and is used to manage marketing programs and versions. Automation applications are workflow programs consisting of successive steps.


For instance: You can create numerous workflows such as sending an event-ending email, (a new customer joining an email program, leaving a membership, completing a purchase order, etc.) waiting for the email to be opened or read for a certain period of time, sending another email if the email was opened and waiting for a week to click on a link and sending an SMS message if the link is clicked.

Program

Every automation application in the Autopilot is called "Program". In this context, a program in the Autopilot is a workflow application that can be used to solve a specific marketing automation task.

For instance; “Welcome Program” means that the new member to the email marketing program will receive email series one after another in the direction of a particular fiction. Such programs can be changed and improved frequently. For example, A company may prefer sending three welcome email every two days instead of sending two welcome email every other day. So, the program is the same Welcome Program, but the contents of the package have been changed from sending two email to three email. Hence, programs have "versions".

Version

Multiple versions of each program can be created. Versions are replaceable, testable, executable workflow drafts that can be imported into the production environment instead of the old ones. In this context, the program is mostly a general concept of automation work as a virtual concept. Versions are drafts of working programs. As a program is changed, the versions included in the program are labelled as Version 0, then Version 1, Version 2, and so on.


For example, if the "welcome program" version X is activated, this active version X will run for each new added members to our email marketing program.


If the program is to be changed, the Version is copied, X + 1 is created and placed in the production environment. Now X + 1 is active. After this point, Version X + 1 will be run for each new added program

Instance

Instance is a technical term. For each new member of a version, each instance of the copy to be run is called as "Instance". Briefly, when a version is referred to, “a draft version of a program,” and when an instance is referred to, “automated copies of each new member of a version” must be understood.

Test Environment

Programs recorded on the RMC system and the programs tested on real people are in the test environment

Production Environment

It is the name given to the place where the working program is actually located.




Parent Topic: Autopilot


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