Web Playbooks

CONVERT

Playbook	Suggested Site Property	Goal
Products Added to Cart After Searching This Keyword - Recommend products added to cart by visitors who searched the same keyword the user searched.	Search Result Page.	To make relevant recommendations, raise product awareness and increase conversions.
Alternative Products - Recommend alternative products viewed by visitors who viewed the product the user is currently viewing: "Viewed Also Viewed".	Product Pages.	To raise product awareness, encourage purchases and increase conversions.
Brand Top Sellers - Show best selling products of a particular brand.	Brand Pages, Product Pages.	To increase conversion by directing visitors to popular products in the brand they have shown interest in.
Category Real Time Top Views - Show the most viewed products on category pages in real-time to inspire visitors with trending items.	Category Pages.	To increase conversion by directing visitors to popular products in the category they have shown interest in.
Category Top Sellers - Show best selling products of a particular category.	Category Pages, Product Pages.	To increase conversion by directing visitors to popular products in the category they have shown interest in.
Custom Filtered Products - Show similar products to the one being viewed by the visitor based on chosen criteria (brand, color, category, etc.)	Product Pages.	To raise product awareness, encourage purchases and increase conversions.
Favorite Brand Top Sellers - Recommend best selling products in visitor's favorite brand.	Home Page, 404 Page, Search No Result Page.	To raise awareness for relevant products in visitor’s favorite category and increase conversions.
Favorite Category Discounted Products - Recommend the top discounted products in visitor's favorite category.	Home Page, 404 Page, Search No Result Page.	To raise awareness for relevant products in visitor’s favorite category and increase conversions.
Favorite Category New Arrivals - Recommend the newest products in visitor's favorite category.	Home Page, 404 Page, Search No Result Page.	To raise awareness for relevant products in visitor’s favorite category and increase conversions.
Favorite Category Top Sellers - Recommend best selling products in visitor's favorite category.	Home Page, 404 Page, Search No Result Page	To raise awareness for relevant products in visitor’s favorite category and increase conversions.
Last Viewed Product And Complementaries - Show visitors the last products they viewed and complementary product recommendations.	Home Page, 404 Page, Search No Result Page.	To remind visitors of the last items they viewed, to make it easier for them to find related items and encourage them to make a purchase.
Top Views - Display the most viewed products across your e-commerce site.	Home Page, 404 Page, Search No Result Page.	To raise awareness for popular products, show what others have viewed and increase conversions.
Favorite Category Top Views - Recommend the most viewed products in visitor's favorite category.	Home Page, 404 Page, Search No Result Page.	To raise awareness for relevant products in visitor’s favorite category and increase conversions.
Personal (Multi Part) - Recommend category top sellers, category real time top views and alternative products based on visitor's product view history.	Home Page, 404 Page, Search No Result Page.	To create a unique experience for each visitor, encourage purchases and increase conversions.
Personal (Single Array) - Recommend complementary products, last viewed product and alternatives or real time top views based on visitor's product view and purchase history.	Home Page, 404 Page, Search No Result Page.	To create a unique experience for each visitor, encourage purchases and increase conversions.
Purchased Products After Searching This Keyword - Recommend products purchased by visitors who searched the same keyword the user searched.	Search Result Page.	To make relevant recommendations, raise product awareness and increase conversions.
Products Purchased After Viewing This Product - Recommend products purchased by visitors who viewed the product the user is currently viewing: "Viewed This Bought That".	Product Pages.	To raise product awareness, encourage purchases and increase conversions.
Real Time Top Views - Show the most viewed products across your site in real-time to inspire visitors with trending items.	Home Page, 404 Page, Search No Result Page.	To raise awareness for popular products, show what other visitors are interested in and increase conversions.
Last Viewed Products - Show visitors the last products they viewed.	Home Page, Category Pages.	To remind visitors of the last products they have previously shown interest in and encourage them to make a purchase.
Last Viewed Product and Alternatives - Show visitors the last product they viewed and alternative product recommendations.	Home Page, 404 Page, Search No Result Page.	To remind visitors of the last item they viewed, to make it easier for them to find related items and encourage them to make a purchase.
Last Viewed Products and Alternatives - Show visitors the last products they viewed and alternative product recommendations.	Home Page, 404 Page, Search No Result Page.	To remind visitors of the last items they viewed, to make it easier for them to find related items and encourage them to make a purchase.
Top Sellers - Display the best-selling products across your e-commerce site.	Home Page, 404 Page, Search No Result Page.	To raise awareness for popular products, show what others have purchased and increase conversions.
Viewed Products After Searching This Keyword - Recommend products viewed by visitors who searched the same keyword the user searched.	Search Result Page.	To make relevant recommendations, raise product awareness and increase conversions.

GROW

Playbook

Suggested Site Property

Goal

Category Awareness Products - Show visitors best-selling products from categories they haven’t viewed or purchased before.

Home Page, 404 Page, Search No Result Page.

To help product discovery and encourage purchases across different categories.

Complementary Products - Recommend complementary products purchased by visitors purchased the product the user is currently viewing/added to cart: "Bought Also Bought".

Product Pages, Cart Page.

To encourage visitors to add more to their cart and increase AOV.

Parent Topic: Playbooks