Introduction

Welcome series help you to improve your new customers' brand loyalty. 

How Series Work ?

Welcome e-mails are sent to new customers. Customers who could not receive e-mail are removed from send list and then they are added to "Unsubscribed Customers" list, 3 days later after other customers receive e-mail " Follow Us on Social Media Channels" mail is sent. Then e-mail reading control is done, action is done succesfully with adding customers who read e-mail to " Subscribed Customers" list. On the other hand, "Follow Us On Social Media Channels" e-mail is sent to customers who did not read previous e-mail. After the sending action is done succesfully with adding customers who read e-mail to " Subscribed Customers" list.Consequently  action is done unsuccesfully with adding customers who did not read e-mail to " Unsubscribed Customers" list. 

Objects Used to Create Series

Objects that used while example case was created are above:

Start Points;

  New Contact, a node for recently added contacts to your account.

Action Points;

Send email as an action in journeys.

Hold for a certain time frame before or after an action.

Create a segmented certain lists before or after actions.

 Finish indicator for programs.

Responses;

 Checks if the sent email is read or not.

Parent Topic: Autopilot-Use Cases