Geofencing Overview
- Melih Ayhan (Unlicensed)
You can find the following topics on this page:
What are the benefits of Geofencing?
How can I use Geofencing for my business?
What makes RMC Geofencing different?
What is Geofencing?
Geofences allow you to create location-based triggers around a predefined geographic area. Think of it as a virtual fence around your store location, local airport, a concert hall or any other venue. When your mobile app users exit or enter the fenced area, they will automatically receive a Push Notification message on their phone. Geofencing is a powerful feature that enables marketers to target their customers based on their location, increasing foot traffic and engaging them in real-time.
How does Geofencing work?
Step 1: Setup Geofences
Geofences are created using an interactive map. Enter the location you want to target, decide how wide your radius should be and create a virtual perimeter to be used as a geofence.
Step 2: Create Geofencing Campaign
- Create your message – Make sure to include linkage between the message and the proximity to the sender (e.g. "You are near..") to increase location awareness.
- Choose which geofences you want to include in your campaign.
- Define your audience – Use all the customer data (behavioural, historical, demographic) you have collected to create dynamic segments by combining targeting criteria using "and" / "or" logical operators.
- Choose trigger event – You can choose to send your campaign to app users as they enter, spend a given amount of time, or exit the fenced area.
- Add tracking parameters to track how many people received, opened your messages. You can also track how efficient your marketing campaign is bringing visitors to your website o mobile app, how well they convert and how much revenue they bring.
- Set frequency capping – Avoid over messaging your customers and limit the number of Push Notifications your users will get in a specified amount of time.
- Schedule your campaign – Set a duration for your Geofencing Push Notifications to be sent.
- Activate your campaign and you are good to go!
What are the benefits of Geofencing?
- Increase Sales and Loyalty
Increase foot traffic, bring more people into your location and increase sales and customer loyalty with relevant offers at the right place and at the right time.
- Deepen User Engagement with Location Relevant Messages
Create valuable engagement with your app users with Push Notifications to offer in-store promotions, provide relevant location-based information or to gather customer feedback.
- Reduce App Churn
Create higher utility value for your mobile app with highly personalised, timely and contextual content and offers.
How can I use Geofencing for my business?
Geofencing Push Notifications are a great way to stay in touch with your app users. Not sure where to get started? Here are some examples of Push Notification campaigns from welcoming new customers, engaging existing customers, and nurturing your relationship with your loyalists:
ACQUIRE | Increase your audience. | Increase your subscriber acquisition with easy opt-in available right on your website. Web push notifications doesn't require email addresses, you attain a subscriber with just one click on 'Allow'. |
CONVERT | Welcome Campaign. | Welcome your new app users with a special offer or discount as an incentive to make their first in-store purchase when they are around the vicinity of your store location. |
| Engagement Campaign. | Inform your existing customers about new product arrivals based on their past purchase data. Offer coupons to incentivise store visit. You can also survey users who visited your store at they leave. | |
RETAIN | Reward Campaign. | Turn your loyal customers into brand loyalists with personalised location-based messages and offers. Remind them of their loyalty balances or reward points, inform them about VIP events taking place nearby and limited in-store promotions. |
WIN BACK | Win-Back Campaign. | Re-engage with customers that haven't visited your website or haven't transacted for a while with special offers when they are nearby. |
Check out our Uses Cases to find best practices for using RMC Geofencing to optimise the experience of your app users and increase conversion rates.
What makes RMC Geofencing different?
- Create Personalised and Contextually Relevant Notifications
RMC Geofencing allows you to combine profile data, user behaviour and historical data to make your Push Notifications more effective and better converting. - Target with Precision
You can group your app users based on anything Target knows about the user to deliver a truly personalised mobile engagement. You can also bring segmentation into it to send hyper-targeted messages or define any rule of your choice with custom rule targeting. - Measure your Campaign Effectiveness
Track the results of your campaigns across all channels. Analyse your cross-channel conversions in one place to optimise your marketing mix and budget. - Optimise Cross-Channel Engagement
Understand your users based on their behaviour across channels. Maintain message and brand consistency and communicate with your users as one across all the channels. - One Stop Solution for your Multi-Channel Marketing
Automate and optimise your marketing across channels using one solution along with a comprehensive set of features like single customer view, behavioural targeting, personalisation, campaign management and much more.
Geofencing and Privacy
App users need to download your mobile app and opt-in for locations services. In order to send Push Notifications, you must ask them to opt-in to receive push messages as well.
- You should also mention in your Privacy Policy that you are collecting and storing location data from your customers.
- If your customers decide to opt-in, make sure you only send relevant, personalised content that provides value and avoid over messaging your customers.
Implementing Geofencing
Please complete the required integration and configuration steps before using the Geofencing feature:
Additional Information
Please check the following pages for additional information:
Parent Topic: Geofencing
Copyright 2020 Related Digital